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Ford Creates Mind-Blowingly Simple Password Manager

Steven Blum

Okay, this is the kind of thing that needs to come to Android NOW. Ford has just unveiled a prototype for a new password unlocking mechanism that's so insanely simple and easy to use that it kind of kills me nobody thought of it sooner. Called Ford Keyfree Login, it's a Chrome extension / app that stores your Facebook, Google and Twitter passwords and then unlocks all of them on your computer when your phone is nearby.

So, basically, you can sit down next to your computer and it will automatically recognize your smartphone and unlock all of your accounts. Like magic.

How in the hell did Ford come up with this idea? Well, this is the company, mind you, that has pioneered NFC-enabled keys for a long time. When you're close to your car, it automatically unlocks it. But in this case, your "key" is your smartphone, and your car is your computer.

Maddeningly, the service has not yet launched on Ford's website nor does it look like you can use it with anything but an iPhone and a Mac, but you can watch this ultracool demonstration video below. Please, Ford, for the love of all that is holy, bring this service to American Android owners soon!

Ford Keyfree Login from Ogilvy Paris on Vimeo.


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