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Advertising FAIL: Sony Xperia Play's New Ads Are Just Plain Creepy

Authored by: Steven Blum — Sep 30, 2011

Creepy is a catch-all term reporters who can't write tend to use. But I'm going to use it anyway, because there's no better word to describe this unsettling new ad for Xperia Play featuring an alien-like appendage that leaps out of a man's chest at the office. Take a look below:

Xperia Play has been attempting to create innovative ads for months now. Kristin Schaal was the spokeswoman in past ads, contrasting the phone's Gingerbread functionality with its hardcore gaming "fun" side. Schaal's deadpan delivery was funny and effective. Now it looks like the marketing crew has lost its way. What do you think?

Related:

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"Xperia Play Is Selling Well"...No, Duh!

Sony Ericsson Xperia Arc and Xperia Play get Android 2.3.3 Upgrade, Deeper Facebook Integration

Source: Into Mobile

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

4 comments

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  • Stan Jez Oct 1, 2011 Link to comment

    Love these ads!

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  • McSweeney Oct 1, 2011 Link to comment

    I actually signed up just to concur with the other comments -- what world is this writer living in? Anything that breaks the status quo and grabs a viewer's attention is good marketing. This is fun. Cheers!

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  • Niels Christiansen Sep 30, 2011 Link to comment

    Odd, a bit creepy perhaps. It stands out. Win.

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  • Louis Guerra Sep 30, 2011 Link to comment

    I think it's brilliant! The creepy, uneasiness makes the ads stand out - and that's what it's all about in the end, no? Clever and funny. WIN!

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