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Advertising FAIL: Sony Xperia Play's New Ads Are Just Plain Creepy

Steven Blum

Creepy is a catch-all term reporters who can't write tend to use. But I'm going to use it anyway, because there's no better word to describe this unsettling new ad for Xperia Play featuring an alien-like appendage that leaps out of a man's chest at the office. Take a look below:

Xperia Play has been attempting to create innovative ads for months now. Kristin Schaal was the spokeswoman in past ads, contrasting the phone's Gingerbread functionality with its hardcore gaming "fun" side. Schaal's deadpan delivery was funny and effective. Now it looks like the marketing crew has lost its way. What do you think?


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Write new comment:
  • Stan Jez Oct 1, 2011 Link

    Love these ads!

  • McSweeney Oct 1, 2011 Link

    I actually signed up just to concur with the other comments -- what world is this writer living in? Anything that breaks the status quo and grabs a viewer's attention is good marketing. This is fun. Cheers!

  • Niels Christiansen Sep 30, 2011 Link

    Odd, a bit creepy perhaps. It stands out. Win.

  • Louis Guerra Sep 30, 2011 Link

    I think it's brilliant! The creepy, uneasiness makes the ads stand out - and that's what it's all about in the end, no? Clever and funny. WIN!