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Android Tablets Will Soon Overtake the iPad, Research Firm Says

Steven Blum
1

 

A new survey suggests that Android tablets may finally be catching up to the iPad and could soon overtake it. According to the research firm Javelin, 42% of American tablet owners currently own an Android tablet. While the iPad still leads at 55%, the gap between Android tablets and the iPad is narrowing.

Furthermore, Javelin predicts that Android will continue eating into Apple's sales until it finally overtakes the Apple iPad.  “For the future, Google Android is expected to continue to gain consumer market share at Apple’s expense, until it takes the lead. While Android’s gains have come at the expense of profits, price-cutting is an established platform strategy that has paid big dividends in the past. Although Apple is clearly the innovator, the sheer number of Google Android tablets, price ranges, and carriers will soon prove overwhelming,” according to the report.

Tracking the growing popularity of Android tablets is difficult because some folks own more than one tablet. Because of this, Javelin's total added up to 119%. Dividing 42 by 119, Android really captures 35% of the U.S. tablet market, while Apple captures 46%.

Other surveys, which focus on devices shipped, miss out on reporting details on how many devices have actually been sold. Still, these numbers seem promising. Just this past January, a different survey found that 58% of tablet owners owned an iPad while 39% owned an Android tablet.

Looking back to last September, Android's growth in the tablet sector seems phenomenal. Back then, three Android tablet manufacturers – Samsung, Motorola and Acer – held only 12% of the U.S. market.

However high the number of Androids sold appears to be today, it could increase deamatically when Google unveils the Nexus tablet. The tablet is expected to cost around the same amount as the Kindle Fire, thus further positioning Android as a cheaper, yet still innovative, alternative to the iPad.

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  • Stan Jez Apr 21, 2012 Link

    The Saturday Advertiser in Adelaide South Australia featured an article "Is the Apple bite to big?" I'll refer to the context a little later but in it Piper Jaffray analyst Gene Munster was quoted a saying that..."we believe shares can reach $1000 based on our belief Apple will continue to win in global mobile devices. Of course he's talking about the tech giant set to become the first trillion Dollar company. Currently it's about $600. potter share nearly double their worth 12 months ago. Now, considering the growth of the Android market possibly cutting into this growth one has to wonder where all this will go.
    The article did raise some interesting points though. It raised the question as to whether Apple may well suffer a similar date to Nike. Why? US based watch dog the Fair Labor Association recently investigated the Chinese factories of Foxconn, a Taiwan based contractor for apple and other large tech companies. It seems serious non compliance with FLA Workplace Code of Conduct as well a Chinese labor laws were revealed. Evidence of 1.2 million mainland Chinese workers were working up to 14 a day for up to six or seven days a week....also aluminum dust in plants was a health hazard and had led to an explosion in Chengdu in 2011. 14 percent of factory workers may not receive a "fair compensation" for unscheduled overtime. In any case these sort of problems have caused a stir and the problems are going to have to be addressed. This sort of behavior is leading some commentators to speculate that Apple is facing it's Nike moment. (in the 1990'a Nike got into trouble by using cheap labor to make it's trainers, hence making huge profit at the expense of cheap labor) Nike initially distanced itself from such working practices but eventually had to relent. An associate professor at Flinders University suggests that if Apple doesn't act on this, real corporate brand value could be reflected in market capitalization.

    Of course the real issue falls back on the mentality of consumers in 1990'a vs the consumers of 2012. Could it be that this current generation of consumers may well be focused on "I want an iPad" ..... Rather than how and where things were produced. Am I being generous in thinking "how about movements like occupy Wall St, fair trade chocolate, coffee, rugs etc" social conscience over profit will prevail? Are corporations just getting too greedy? What do you think?

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