[Classic] LG's Light Show – Perhaps the Greatest Android PR Stunt Ever
Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.
LG sure knows the way to a consumer's heart: through fancy pyrotechnics and spectacle, of course! In this seven minute film you can take a look at what is perhaps one of the coolest Android marketing stunts ever. The video is over a year old and has over 2 million views, but we don't remember ever coming across it. In it, you can watch as an abandoned building in Berlin transforms into an Android robot.
The 3D light show was paid for by LG in order to promote their newest phone at the time: the LG Optimus One, which became one of the most popular Androids ever. It may not have been the most high end Android around – at 512 MB of RAM, and a 3.2 inch 480x320 pixel screen, it was neither impressive nor puny – but it was priced competitively enough to draw lots of people into Android's orbit.
LG's latest Android phones, the Optimus 3D and Thrill, have seen lackluster sales. Here's hoping LG can get itself back on track. Certainly, amazing PR stunts could help.