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EA Buys Popcap for $750 Million

Steven Blum
1

PopCap, makers of the hilarious and wonderful Plants vs. Zombies, has been purchased by EA for $750 million upfront and an additional $500 million if PopCap reaches "certain performance targets" in the next two years, making the total deal worth a potential $1.2 billion. 

For anyone who's been following the meteoric rise of Popcap, this is an amazing development. I guess EA is really taking notice of the fact that more and more people are playing games on handheld devices. The investment is even more amazing given the fact that the company only really has two bona-fide app successes under their belt (Plants vs. Zombies and Bejeweled).

As of now, PopCap's flagship game, Plants vs. Zombies, hasn't even made the leap from Amazon's app store to Android Market, although we're all counting down the days until it does. You can bet that once it's available to Android owners worldwide, the company will be making piles more cash.

For now, you can still play the game, and plenty more, on PopCap's website. Just make sure you're not at work, or you won't get to that important email for another few hours.

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Comments

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  • Martin Krischik Jul 13, 2011 Link

    Actually I am not counting day and changes are that the hype is over and I forgot all about the game if it does not appear in the market any time soon.

    Would not be the first game I intentionally or unintentionally given a miss because it was not in the Market (first).

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