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Eric Schmidt Talks About Google's Priorities In 2011

Douglas Carter
0

Eric Schmidt, soon to step down from the position of Google CEO, wrote an article for Harvard Business Review in which he outlines some of Google's priorities for this year. In the article, he mentioned that the development of fast networks, NFC technology, and making smartphones cheaper would be Google focus in the year ahead.

Mr. Schmidt writes that network technology like LTE are the key to bringing about a new group of innovative applications, likely geared toward online social interaction and entertainment, for the mobile platforms like Android and iOS.

He also touched on the significance Near Field Communication (NFC) technology, which was included into their Nexus S handset. "Mobile money", as Mr. Schmidt calls it, has previously said that NFC could eventually replace the credit card. He also believes NFC has great potential in developing countries where phones are already being used as a means in which to pay bills and do banking.

Finally, Google will focus on increasing the availability of "inexpensive smartphones" to the citizens of poor countries. This likely means that Google will try and work with partners to design and produce more affordable Android phones which can be more easily afforded by individuals in third-world countries.

While the guest article was relatively short, we do have some insight into what kind of innovation and developments we can expect from Google in the coming year. I personally am very interested to see how far Google can integrate NFC technology into our lives this year.

I am a bit skeptical about making smartphones more affordable so that they can be afforded by the masses, because the cost of a cellular contract to go with the phone is also a big deterrence for the individuals Google is targeting with affordable smartphones.

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