The Wall Street Journal published a story on Monday that Google is currently in the process of hiring "dozens of software developers to create applications for smartphones and other mobile devices" according to their source which they believe are well-informed of the development. This move by Google is perceived by some to be an effort to boost the number of high quality apps inside the Android Market and make Android a more enticing platform for developers.
According to the article, not only is Google hiring software developers, but also product managers, user-interface experts and others who have ideas for mobile apps. In addition, some Google employees have even shifted jobs to take part in the effort.
Google will in part be looking for individuals who already have product ideas.Small teams of engineers and developers will have the development funded by Google at Google offices across the globe.
The Wall Street Journal contends that many of Google's in-house developed apps have been mere extensions of their already existing services like Google Maps or Gmail. The new apps which Google is looking to spur development of are likely to be free and generate profits through advertising.
The sources indicate that in an effort to drive growth in Android's smartphone market share, some of the apps may only release onto Android. Apps which Google will be looking to support would range from games (Angry Birds was used as an example) to location-based services like Foursquare.
One of the ways in which Google is enticing developers involves their ability to promote their developers apps well inside the Android Market, and thereby boost sales. However, the possibility of the new apps competing with the already existing offerings of other developers is a very real possibility which Google would do well to be mindful of.
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Source: The Wall Street Journal