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In Fight Against Siri, Amazon Has a New Weapon

Authored by: Steven Blum — Nov 10, 2011

Siri may spur a huge range of technological innovation across her competitors, including personal assistants developed by Google and Amazon.

According to the Atlantic, Amazon very quietly bought a voice-to-text company called Yap two months ago. No public announcement was made by either company, but the firm which bought Yap has an address that just so happens to be Amazon's address as well: 410 Terry Avenue.

Yap's first and only branded consumer product, Yap Voicemail, was a Google-Voice-like transcription app available for iOS and Android. But the firm has also been described as a "leader in freeform speech recognition" by Paul Grim, Gneerla Partner at SunBridge Partners, an early investor in Yap. According to the Atlantic, Yap's intellectual property reaches far beyond the company's beta app. 

Other than this, not much else is known about the company, but it doesn't take a genius to realize Amazon is cooking up a Siri competitor. Most likely not for the Kindle Fire (alas, it has no mic) but for a future device. 

Source: The Atlantic

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

3 comments

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  • Sinner Bun Nov 11, 2011 Link to comment

    yes, let's see how siri/Yap/whatever-else-there-is understand a Scott :)

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  • Martin Krischik Nov 10, 2011 Link to comment

    My sincerest condolence to Yap. All other company I know of which Amazon has bought have been stripped of technology and them been left to rot.

    If Amazon at least hat the decency to just close them down.

    +Adrian Robinson: Real live is not like Star-Teck and technology does not just materialize in a replicator. Developing Siri took years and Amazon probably knew about Siri long ago.

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  • Adrian Robinson Nov 10, 2011 Link to comment

    Amazon, purchased Yap, two months ago. The iPhone 4S, was released last month. Why does it have to be branded as a Siri competitor and not Amazon attempting to build upon Google Voice Actions.

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