Funny how a company as large as Apple still seems to suffer from a Napoleon complex. Among the gajillions of suits the company has brought against various companies, it is now claiming that Amazon stole the words "App Store." But, according to a federal judge, "App Store" is simply a place where one can purchase apps, not an esteemed brand name of grand importance.
"Apple has not established that its App Store mark is famous, in the sense of being 'prominent' and 'renowned,'" wrote Judge Phyllis Hamilton, before going on to explain why the term 'app store' is more of a set of descriptive terms than a name that could somehow be copywrited. Read the whole opinion below:
"The court finds that Apple has not established a likelihood of success on its dilution claim. First, Apple has not established that its 'App Store' mark is famous, in the sense of being 'prominent' and 'renowned.' The evidence does show that Apple has spent a great deal of money on advertising and publicity, and has sold/provided/furnished a large number of apps from its AppStore, and the evidence also reflects actual recognition of the 'App Store' mark. However, there is also evidence that the term 'app store' is used by other companies as a descriptive term for a place to obtain software applications for mobile devices."
Quite the face slap.