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Motorola To Focus Less On MOTOBLUR

Douglas Carter
0

AndroidandMe dug up Motorola's Q2 2010 Earning Call Transcript and found that Sanjay Jha, CEO of Motorola Mobile Devices and Home, revealed that Motorola's custom UI skin for Android, MOTOBLUR, was too hard to effectively convey in a 30-second ad spot, and would therefore be menitoned less in advertisements, with Motorola advertisements instead focusing on the product itself.

Motorola did not say that they were abandoning MOTOBLUR for their devices. Instead, Sanjay Jha said that MOTOBLUR was satisfying "for consumers and we expect it to create consumer stickiness and improve long-term repurchase intent for our devices."

In a show of more support, Sanjay Jha also noted that "MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR."

AndroidandMe doesn't share Sanjay's opinion, however. They "doubt anyone is really going to miss MOTOBLUR if it actually disappears" and I am of the same opinion.

Phandroid seems to be holding onto hope that Motorola will drop MOTOBLUR, noting that "Android’s Gingerbread update promises to bring an all-around improved stock user interface that will de-emphasize the need for custom skins created by OEMs."

AndroidandMe expresses the same sentiment as well, saying:

Most of the original functionality has been duplicated by native features found in Android 2.x, so it only doubles the work of Motorola who has to constantly update their software to be compatible with the latest and greatest version of Android.

Motorola is rumored to be working on the first Android Gingerbread device, you would think they would have a fairly good idea of the improvements coming with Gingerbread, and be ready to embrace them.

Other Sources: AndroidandMe, Engadget, Phandroid

Image from Engadget