Oh No They Di'int! SlingLabs Launches Notification Bar Ads
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Slinglabs, an advertising firm, is marketing a product that'll allow developers to place ads within the notification center of Android phones. "Banner ads typically generate CPMs far less than $0.50, while Notifications consistently reach CPMs of $2 or more," reads the promotional copy on their website. "Better yet, notifications are not dependent on users interacting with your application – they receive notifications at any time!"
While this is potentially a goldmine for advertisers, we're guessing users will be none to happy to be in constant contact with advertising firms even after they've closed the offending app. Perhaps sensing that they may have just overstepped an invisible line between smartphone users and advertisers, Slinglabs even includes a page on their site that allows users the option to "opt-out" of their advertising by entering their phone number. We're guessing those high click-rates (40%? Really?) will diminish once users opt-out or uninstall these apps, which have essentially turned their phones into mobile billboard screens.
What do you think of Slinglab's notification center ads? Is this an example of malware masquerading as advertising or a legitimate way to make money off a free app?
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Comments
AirPush (who have ads in this site) are already providing such service. But many developers who have tried Airpush have abandoned it, because of the serious decrease of active users.
Yeah that should work. Other apps, like Lookout, can also help find spammy apps.
I haven't rooted my device so I can't use adfree, but I do use air push detector, which is supposed to notify you which app is spamming so you can delete it. I haven't been spammed yet, but reviewers at the market say it works.
I also wonder about that click through rate of 40%. I'm betting the high CTR is more due to the fact that users click on the ad, thinking it's a notification from the app. Sneaky.....
It's a good way to get your app uninstalled by everyone. I don't think even android users will go for this crap. We've been discussing it already: http://www.androidpit.com/en/android/forum/thread/426485/getting-a-star-in-notification-bar#p721521
1) I use paid apps whenever possible.
2) I have AdFree installed.
3) Every App using SlingLap will display exactly 1 (one) Ad before being de-installed.