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[Rumor] HTC Bliss - First Android Phone Targeted Specifically at Women?

Steven Blum

Verizon and HTC are reportedly teaming up to design a phone exclusively for women. Named HTC Bliss, it looks a lot like the HTC Desire, but with a gray-green casing that apparently scored well with female test groups. The phone will also feature a charm indicator that lights up when you have a new or missed call, thus aiding the purse search. 

But it's the software that stretches the lady-theme a bit too far. The Bliss will also reportedly feature calming wallpapers (calm down, woman!), shopping apps (because every woman thinks about shopping all the time) and weight loss apps for the health-conscious.

It's a strange rumor, but then again this is the same company that made the Salsa and Chacha phones. And it's true that Android gves off a somewhat masculine aura and perhaps doesn't do such a good job of marketing to women.

What do you think of an Android phone directly targeted to women? Do you think it has potential to do well?

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Write new comment:
  • Steven Blum May 5, 2011 Link

    I first read that sentence as "it does have a ponytail."

    If only...


    Yes, I like the calming gray / green color scheme. But wait! I'm a dude! What does this meannnnn?

  • Christian Brüggemann May 5, 2011 Link

    It does have potential. Know how women decide which device to buy? Design.