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[Rumor] HTC Bliss - First Android Phone Targeted Specifically at Women?

Authored by: Steven Blum — May 5, 2011

Verizon and HTC are reportedly teaming up to design a phone exclusively for women. Named HTC Bliss, it looks a lot like the HTC Desire, but with a gray-green casing that apparently scored well with female test groups. The phone will also feature a charm indicator that lights up when you have a new or missed call, thus aiding the purse search. 

But it's the software that stretches the lady-theme a bit too far. The Bliss will also reportedly feature calming wallpapers (calm down, woman!), shopping apps (because every woman thinks about shopping all the time) and weight loss apps for the health-conscious.

It's a strange rumor, but then again this is the same company that made the Salsa and Chacha phones. And it's true that Android gves off a somewhat masculine aura and perhaps doesn't do such a good job of marketing to women.

What do you think of an Android phone directly targeted to women? Do you think it has potential to do well?

Source: This My Next

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

2 comments

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  • Steven Blum May 5, 2011 Link to comment

    I first read that sentence as "it does have a ponytail."

    If only...

    :)

    Yes, I like the calming gray / green color scheme. But wait! I'm a dude! What does this meannnnn?

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  • Christian Brüggemann May 5, 2011 Link to comment

    It does have potential. Know how women decide which device to buy? Design.

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