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Sony Ericsson: We've Learned From Last Year's Mistakes

Douglas Carter
5

In an interview with Pocket-Lint, Sony Ericsson's global head of marketing, Steve Walker, acknowledged that they had made some mistakes in 2010, but have changed their focus somewhat and learned "a huge amount last year." One of the areas that Mr. Walker acknowledged they would improve on is the timeliness of Android updates onto their devices.

In the interview, Steve Walker mentions that in 2010, hardware was a lower priority for them than software. However, he meant Sony Ericsson's Timescape software, and not Android OS updates. In addition, they did not correctly predict the direction the smartphone market progressed in.

Many Xperia users last year were upset with Sony Ericsson continual delay in pushing out the Android 2.1 update to the Xperia line. In addition, it appears that Sony Ericsson revealed to an Android blog in early January that the Xperia X10 and X8 line will not receive an official Android update past 2.1, which doesn't seem to me like they have changed their stance in regarding how important Android updates are to users.

He also mentioned that in the coming year, hardware and software will be more balanced in regards to priority. As if to prove that, he pointed to the Sony Ericsson Xperia Arc, their new flagship Android device, which should go on sale in a few months.

Much to the chagrin of  Sony Ericsson Xperia users frustrated with still being stuck on Android 2.1, Mr. Walker said that "'If we hadn’t done what we did with the X10 and the X10 minis we wouldn’t have been able to do what we’ve done here today” as he looked at the latest Sony Ericsson handset, the Xperia Arc, with a smile on his face.

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Comments

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  • Martin Krischik Jan 13, 2011 Link

    Why did SE not learn from there mistakes in 2007. It is not like we did not inform them:

    http://www.bli.com.ar/openletter/open.html

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  • Jaemeel Robinson Jan 15, 2011 Link

    "'If we hadn’t done what we did with the X10 and the X10 minis we wouldn’t have been able to do what we’ve done here today” as he looked at the latest Sony Ericsson handset, the Xperia Arc, with a smile on his face.

    Wow... nice to know I donated my $500 to help. I could have been selfish and saved my money and got the 'real' deal a year later. How can folks honestly trust a company that only supports its flagship phone for 9 months?

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  • Martin Krischik Jan 15, 2011 Link

    @Jaemeel R.: 9 month — interesting. In 2007 SE only supported there flagship phone (P990i) for 6 month. That is one Month more per year. There is hope! If the trent continues SE becomes interesting again in 2025.

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  • xiao Jan 16, 2011 Link

    that's why i choose nexus s now. SE, MOTO both made the same mistake.

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  • Douglas Carter Jan 18, 2011 Link

    This is, as Martin points out, fairly upsetting to hear that from SE. They acknowledge that they have work to do in software support, but they haven't reversed their decision to bring Android 2.2 to the X10 line of phones.

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