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Sony and Wes Anderson Team Up In New TV Spot

Steven Blum

Sony has always been good at getting our attention with innovative ads. This latest one for the Sony Xperia S from director Wes Anderson is no exception. Using stop-motion animation, Anderson creates a world of tiny robots that live in your phone – your Sony phone, that is. I think it's a pretty great commercial, even if it doesn't really say anything about the Sony Xperia S.

The ad has a cool backstory; Wes Anderson interviewed a number of children in preparation for the film and then ended up writing the story around the imaginings of 8-year-old Jake Ryan. The story is his and Mr. Ryan will narrate future commercials. Sony is tying their brand to a kind of youthful innocence. Even their current tagline "Make Believe" reminds me of childhood.

I think the ad is quite touching and effective. What do you think?