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Amazon sells 426 items per second in Christmas run up

Anthony Muzonzini
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In the same vein as last year Amazon has just announced that this holiday season was its biggest yet with about 36 million items being shipped out to consumers. This is up from the record figures from last year which were reported to be about 26.5 million. The new record amounts to about 426 items being bought per second at the time of peak volumes. Amazon Prime also managed to break some records with more than 1 million people joining the service in the third week of December.

AmazoncomLogo
Amazon broke its own records during this festive season/ © Amazon

There are certainly no prizes for guessing what the top selling products were again as the Kindle devices came out on top. According to the information coming from Amazon, the majority were purchased during Cyber Monday. Amazon didn’t announce the exact numbers but we can be sure that the company isn’t exactly struggling to move Kindle devices. The Xbox One and the Playstation 4 also saw some amazing numbers with 1,000 units being bought per minute during peak times.

Amazon Prime

Amazon Prime also stood out. Reports earlier this year suggested that membership in Amazon Prime was at about 10 million, so we can be quite sure that this number has had quite a big bump during the festive season. Amazon Prime Instant Video has also grown with more content becoming available and as Amazon tries to catch up to its main competitor in Netflix.

UPS Shipping Problems

There were some problems with shipping during this Christmas season as some people didn’t get their gifts in time because of a UPS shipping debacle but reports seem to suggest that this only affected a small number of customers and those customers will be compensated with some gift cards from Amazon.

What do you make of Amazon’s success during the festive period. Please leave a comment below and we will get back to you.