Is bigger always better? Android fans seem to think so. Personally, I think my Galaxy S2 is just the right size for a smartphone, but according to new research from Strategy Analytics the bigger the display the better.
According to the results of the survey, 90% of participants wanted a smartphone that was bigger then the model they currently were using. But that doesn't mean that the Note's massive 5.3 inch display was the screen of choice! Instead the ideal screen size seemed was reported at between 4 and 4.5 inches.
If you want to find out more about Strategy Analytics results you can read an exert below or you can buy the complete results for $2000 here.
Strategy Analytics: Smartphone Owners Demand Larger Displays
4.0-inch to 4.5-inch Displays Hit the Sweet Spot
BOSTON–(BUSINESS WIRE)–Existing smartphone owners in the US and UK seek larger mobile phone displays, compared to displays on their current phone. The Strategy Analytics Wireless Device Lab report, “Smartphone Owners Want Thin Devices with Larger Displays,” found that surveyed smartphone respondents prefer device screens in the 4.0-inch to 4.5-inch range, as long as the device is also thin.
Some differences in size preference exist dependent on the segment. Females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.
“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”
Kevin Nolan, Vice-President for the User Experience Practice at Strategy Analytics, added, “In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.”