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Controversy Erupts Over Sexist ASUS Tweet

Steven Blum
8

ASUS scraped the bottom of the barrel in a Tweet yesterday showing an Asian model turning her back to the camera while opening a Transformer AIO. "The rear looks pretty nice. So does the new Transformer," ASUS tweeted.  HAAAAAAAAAAAAAAAAAAAAAAA....except not.

The Tweet was promptly deleted (and hopefully the13 year old social media coordinator who tweeted it has crawled back into whatever he cave he came from), but it's still left bad vibes with lots of potential customers. "Women aren't decorations," tweeted one user. "It's just stupid to alienate potential laptop buyers with this kind of idiotic grade school kind of joke," said a commenter on Gizmodo.

Now, compliments are always nice, but I'd say this tweet goes too far in objectifying this woman's behind. I'm not going to stop loving ASUS products just because of a little goof up, but I expect better jokes next time on the Twitterscape. Kapeesh?

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Comments

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  • Eric McBride Jun 5, 2012 Link

    I don't think its anything THAT bad. "The rear is nice" isn't something really demeaning or obscene, and I'm sure a lot of the people in that room were thinking that anyway :-D

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  • Bubba Jun 5, 2012 Link

    I don't think it was bad either. I personally like buying products from companies that are not always trying to be "PC". I applaud them for walking on the edge. Just wish they didn't pull it.

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  • Stefan E. Jun 5, 2012 Link

    If what some tweeters and commenters say is the measure, everything is bad. You will find hateful comments about the rotten nature of every device, music style, book, film, game, idea, race, nation, men, women, children, breathing air, water, earth and universe that ever did or will exist.

    The Asus' comment wasn't ingenious for sure, but at least it wasn't boring either, unlike most any PR. ;)

    Oh, and if women aren't decoration, then this person should be enraged by any (gadget, games, cars, etc.) trade show ever. I can hardly remember any where no young attractive women were hired to present the highlights. Sex sells, please don't act as if that was a new concept.

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  • Atlas Jun 5, 2012 Link

    I rather wonder what cave the author came from. The joke may not have been funny at all for some, but saying that this person went overboard for tweeting that is exaggerated. It's not like he said something insulting or meant to.

    The reason why it was removed was probably because this joke was directed at male customers, while potentially leaving a bad taste in the mouth for certain (groups of) women, which is not good for a company.

    If women cannot be used as decoration, what is this beautiful woman doing there anyway? Why can't it be a regular looking man or woman who actually knows what (s)he holding in his/her hands? Because beauty attracts customers. And since this sector is dominated by male interest, this is smart customer oriented marketing. I highly doubt that this model hates her (probably good paying) job, for which she doesn't need educated skills at all.

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  • Ti Mo Jun 5, 2012 Link

    I don't see a problem. That person said he likes the butt of this woman. Where's the problem? America is stupid stupid stupid!

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  • Imran Jun 5, 2012 Link

    me also like its back and what is under

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  • DieBagger Jun 5, 2012 Link

    So it's ok to use those hotties to advertise tech products (I'm guessing they're not hired for their product know-how), but it's sexist to openly admit to it?

    Strange world...

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  • CJ Brown Jun 7, 2012 Link

    IF Women are not decorations, then how come every Tech Convention I attend (even E3) has Females (dressed in tight fitting couture accentuating their curves, or dressed in Cosplay related to the product being sold) in the Booth trying to get you to "buy the product"? [sex sells, I know this for a fact as I live in Las Vegas! We had large billboards for the Hard Rock Hotel with the phrase "our slots are looser then your girlfriend!"]

    Was that line tacky? Absolutely !

    Did I take it seriously? Absolutely not !

    Can ASUS do something to rectify this plafully? Sure - why not picture your average Geek (ME!) with the latest Transformer AIO & the following caption "Aroused by Technology" carefully showing a bulge in my pocket protector !

    (queue revenge of the nerds laugh)

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