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Mar

28

More Details On Google's Upcoming NFC Payment System

by Douglas Carter on Mar 28, 2011 5:03:39 PM — read 881 times

It seems that ever since the launch of the Nexus S, NFC technology had been making great advances and is poised to become a new means of payment for many individuals. The Wall Street Journal is now reporting that Google, who was previously reported to be working on an NFC payment system, has partnered with MasterCard and CitiGroup to test their upcoming system.

According to the Engadget article on the story, Google has also filed a patent application which gives us a small insight into the software service that Google will be providing. Apparently, Google will act "as a third-party broker" that receives the transaction information from customers that place orders using their device. The service can allow customers to select certain options such as what kind of shipping, as well as other options, and provides the consumer with the total bill

The service would then collect the payment, shipment address, and then forward all that information to the seller in order to finalize the purchase. One downside for advocates of consumer privacy will be that Google's system appears to give companies the ability to see what consumers are buying and know whether age-specific advertising was resulting in real-world sales for the targeted audience. This would give Google more accurate data on consumer spending behavior.

Image from Engadget

Source: Wall Street Journal   |   Tags:   Google   Launch Details/Location   NFC

Comments

Mar 29, 2011 1:08:35 PM

Thanks for Sharing!
I think this new feature leads to new SEO tactics. sellers can find targeted keywords depends on the result of NFC technology produces by Google.

regards
CodeFrux
http://www.codefrux.com/AndroidAppTraining.aspx

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