OLED -- The Future is Now!

Seriously I am so stoked about a future with wearable OLED technology. I wonder, though, how long it'll be before we start seeing affordable, flexible phones like this one. What do you guys think? Five years? Sooner? Later?

I think the price is not the very first reason why those phones are not in the market.
The problem I think is to find a nice design for such phones and, more important than all, to find a way to keep the display flat and not floating.