DescriptionBadoo is a dating-focused social discovery website and social network, founded in 2006 whose mission is to "provide the world’s easiest, fastest and most fun way for people to meet each other locally and globally".
It was founded in Spain in November 2006 by Andrey Andreev and a small group of international programmers and tech entrepreneurs. Badoo was originally a basic photo sharing website but evolved into a social networking and dating website in 2008. As Badoo is a meeting place for adults, nobody under the age of 18 is eligible to sign up for the service.
Users must register before using Badoo. They can then create an account and instantly upload photos, videos and chat to other users. Additionally, Badoo offers a premium service where users can pay to customise and increase viewings of their profile as well as play games.
In 2008 Finam Capital injected $30m into Badoo and the company now has an annual run rate of $150 million, from around 1 million paying users every month. Badoo has an office in London, UK.
The site operates in 180 countries and is most popular in Latin America, Spain, Italy and France. Badoo ranks as the 51st most popular site in Brazil and the 136th globally, according to Alexa Internet, a decline of 19 places since 2010. In December 2012, Badoo.com is ranked as the 59th most visited website according to Google, based on Google AdPlanner statistics.
Jimmy Wales, Co-Founder of Wikipedia, nominated Badoo CEO and Founder Andreev as one of ‘50 People Who Will Change The World 2012,’ in Wired Magazine’s Smart List 2012. Wales said he was “intrigued by Badoo's growth to over 120 million users in an under-the-radar way,” and that Andreev seemed “a smart, serious, interesting tech geek on a mission to create something that people like”.
In June 2013 Alexa.com rated Badoo's global ranking as 129.
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