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Facebook Ad Campaign Epically Fails, Inspiring Funny Spoofs

Steven Blum
7

Ding dong, anyone home at Facebook's marketing department?

A couple days ago, Facebook released a truly horrid corporate commercial to commemorate their 1 billionth member. The social networking site tried to use broad metaphors to show just how important they are to the world,  comparing themselves to chairs, bridges, basketball and...the universe.

Seriously, you can't make this s**t up:

Predictably, the Internet hated the ad, and now two parodies have emerged that take Facebook's analogies and flip them on their heads. This first one is about how Facebook is actually like toilets. It's pretty funny, and also gross:

And an even more clever parody showed up today, comparing Facebook to heroin, among other things:

Best line: chairs make money by selling information about you.

In all seriousness, the ad campaign was a giant misstep for a company that already has investors nervous. By comparing themselves to God and the universe, Facebook is confirming the big brother label slapped on to them by critics. And their grandoise vision is so vague that the ad actually comes across as superficial, which is actually a more apt descriptor of Facebook than comparing it to any item of furniture in your living room.

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Comments

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  • User picture
    Mod
    DaBartonator Oct 10, 2012 Link

    Steve, when i tried to reply to the email it kept saying that i have sent my allowed number of email for the day. How do i fix this?

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  • User picture
    Nick N. Oct 10, 2012 Link

    What is this thing they call the "Facebook"?

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  • Steven Blum Oct 10, 2012 Link

    DaBartonator, I'm not sure what's going on. Can you email me real quick at steven.blum@androidpit.com? That would be amazing.

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  • User picture
    Admin
    Christopher Silva Oct 10, 2012 Link

    I loved the parodies. Funny, the Facebook add was a little too ambitious and well the feedback is in.

    Good one.

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  • Anna F. Oct 10, 2012 Link

    @Steven You emailed me too but I can't reply either. Should I send an email to the address you specified?

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  • Steven Blum Oct 10, 2012 Link

    Yes, Anna please do!!

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  • Patrick R. Oct 12, 2012 Link

    @Facebook, seriously?!?! My 4 year old niece would have come up with a better advert. Okay, maybe not, but it would have been pink and would appeal to their target demographic, 4 year old girls - ooops, not their target market? Sorry. hahaha I thought that they were trying to explain what a chair was to a 4 year old.

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