Looking at the title of a recent Venture Beat article, it would seem as if Samsung's marketing efforts have already paid off: the Galaxy S4 is "pre-selling like proverbial hotcakes," according to Venture Beat, which quoted Carphone Warehouse as saying the Galaxy S4 is "already selling at four times the rate of its predecessor, which was already the best-launch ever at Carphone."
"Samsung [has] pulled out all the stops with a dazzling new device that’s sure to inspire many people to make the switch to Android from other operating systems," said Carphone Warehouse COO Graham Stapleton.
However, if you take a look at the fine print, there's plenty that's misleading about this story. Most importantly, the Galaxy S4 isn't even up for pre-sale in the UK. Carphone Warehouse was simply measuring interest in the phone via the company's "pre-registration" page (which you can find here).
Pre-registering is not the same as pre-ordering, since pre-ordering involves actually, you know, entering in your payment details with the expectation of purchasing the device. All Carphone did was measure "interest" in the phone. And the same company made a similar pronouncement about the iPhone 5. Seems like they just want their name mentioned in the press.
There's so much nonsense in tech reporting that I actually wouldn't be surprised if this story was picked up by a bunch of other sites and published as if it was a fact.
Yes, the Galaxy S4 could very well break "pre-sale records." But we'll still have to wait and see about that.