The Moto X is here and it brought along no real surprises. That in itself should be considered a big surprise and an important lesson. In a world of hyperactive tech media, the uncertainty of something is starting to become more and more infrequent. The classic waiting in anticipation for something is no a thing of the past and that’s now more clear than ever. Kind of a shame, right?
“Welcome to a world without surprises”. That could be the new slogan of Google and Motorola after the Moto X reveal. In fact, the Moto X took tech journalists for a bit of a journey along the ride, and taught us some lessons along the way.
Paper is patient
The first lesson: There are times when you should most likely control your imagination and hold the reigns relatively close. Half a year ago was the first time we heard anything about the Moto X and immediately and in the following months, bloggers and editors alike proposed these fantastic ideas unabashedly, most of which has turned into being a whole bunch of rubbish:
- A flexible 5-inch display screen? False
- A 16 MP camera that is better than anything on the market? Wrong.
- Carbon backing? Wrong.
- Sapphire Glass? Nope.
- Rubber corners to prevent damage when dropping device? Ohhh no.
- Snapdragon or a Tegra 800 processor inside? Not a chance.
- 4000 mAh battery? Far from it
- Will run Android 5.0 on launch? Not even close. In fact, it’s shipping with Android 4.2.
What does this show us? The rather far-fetched speculation can remain just that…speculation. Especially when a device is obviously so far away from being released or even officially announced. At the end of the day, it just provides more and more ridiculous claims especially when proven untrue.
Everything changed. Again and again.
The second lesson: As we approach the time for a reveal, everything became clearer and clearer. Almost every detail reported within the last month before the Moto X was revealed was not only correct, but was widely known and used by every single tech blog and publication. The tireless global media not only knew about it, but made sure that everyone else did as well.
- Processor? Known.
- Battery? Known.
- Screen resolution and technology? Known.
- Design? Known.
- Camera? Known and even tried out the software before the release.
- Intelligent software features? Known and already presented in detail.
- Personalization? Fairly well known.
- The only points where we were last wrong or had no certainty? The price and what the rollout would look like.
Nowadays keeping secrets, especially for larger companies, is almost impossible. Do you remember years ago when Apple first started doing their presentations for the release of new devices? How excited everyone was to hear the big news? Added with that classic tale of an Apple employee leaving an iPhone in a bar just fuelled the speculation fire. Those days seem long gone. Unless we close a deal as the media to deliberately look away until the official envelopes are dropped, there will continue to be leaks of grainy pictures of devices, leaks of patent information, among a slew of other things.
We don’t know for sure how many of the preliminary “revelations” are indeed leaks themselves, or surreptitiously “leaked” by the companies themselves. However, in this case, I don’t think it was Google or Motorola’s intention to have every single detail about the Moto X revealed before yesterday.
So, to all those who suffer from a chronic paranoia about how private we truly are, might have some reasons to be gloating right now. For what we do see in this example, a world that is filled without surprises lacks a certain type of uncertainty and excitement….but at least we can take consolation in the fact there are no major disappointments either? Eh well.