With just 6 days until the big release of the M7 (or the One, depending which rumor you believe), HTC is putting its marketing machine into high gear. Today, the company premiered a few new promotional clock meant to build hype for the device. The only problem? It doesn't reveal a heck of a lot.

The clock is on the front page of HTC's website, counting down to synchronous events in both New York and London on February 19th. Every time the clock hits "1," an image of the new phone flashes briefly behind it. 

So what is this new HTC One phone going to be like? Images of the phone have already shown up online from @evleaks on Twitter. We're expecting it to have a 4.7-inch display, 2GB of RAM, 32GB in internal storage and the latest version of Sense, which sort of looks like the UI for the LG Prada. Additionally, HTC has promised a "new camera experience" which would put Nokia's PureView camera to shame.

No doubt, many in the Android community are hoping that the newest HTC phone will feature a removable battery, external storage and a less obtrusive UI. HTC has lagged behind in the skin department, but it's possible the newest phone will feature a more modest UI.

The stakes are high. Don't mess this up, HTC.