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HTC M7 Ultrapixels Camera

Edwin Kee

HTC is certainly blowing the lid off their superlative dictionary with how they market their upcoming HTC M7 by ditching the word “megapixels” to describe their camera, but will instead use “ultrapixels”. Hmmm, word on the street has it that the “ultrapixels” moniker has come about simply because the HTC M7 is rumored to come with a trio of 4.3-megapixel sensor ‘layers’, hence you might think of it as sporting three different cameras instead of a solitary one. If true, this would certainly put to death previous whispers of a single 13-megapixel sensor for the HTC M7.


We are taught that generally speaking, more is better, so the higher the number of megapixels, the better looking the image will be, right? For one, I am glad to know that the megapixel race is already over where digital cameras are concerned, and a trio of sensor ‘layers’ is said to deliver better quality images compared to a single high megapixel count sensor. In some way, you can say that the HTC M7’s “ultrapixels” camera will be in some ways similar to Nokia’s gigantic 41-megapixel sensor in their final Symbian device, the 808 PureView.

Other than purported crisper and clearer photos with greater detail, it is also said that color accuracy will be improved by leaps and bounds. Hopefully the HTC M7 will be able to help HTC achieve better figures in their upcoming financial quarters when crunch time comes, as their past few releases did not excite the market too much.


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  • htcm7review Feb 17, 2013 Link

    2013 will be a year full of surprises and one of the most anticipated events in 2013 is the unveiling of HTC most prominent smartphone, the M7 or HTC one.