The HTC One has just been announced officially at this morning’s New York City event, delivering yet another high end flagship device to the market, which is a minor step up from the recently released HTC Butterfly.

HTC CEO Peter Chou said that they are not looking at introducing an increment of features in a smartphone, but rather, invigorating the industry, hoping to deliver “something new and something truly exciting”, with the HTC One being at the forefront.

You will find Android 4.1.2 Jelly Bean running underneath the hood, with HTC's Sense 5 user interface layer running above it. Your eyes will definitely appreciate the 4.7-inch Full HD Super LCD 3 display that has a pixel density of 468 ppi, where it will also receive added protection in the form of Gorilla Glass 2, all crammed into a machined aluminum unibody.

Not only that, the HTC One holds the distinction of featuring Qualcomm's quad-core Snapdragon 600 processor at 1.7GHz, where it will be accompanied by 2GB RAM, tipping the scales at 143 grams. Other hardware specifications include a 2,300mAh Li-polymer battery, WiFi a/ac/b/g/n, Bluetooth 4.0, and NFC connectivity, with a choice of either 32GB or 64GB of internal memory.

The black eye in the HTC One? The lack of expandable memory, as there is no microSD memory card slot. Audio-wise, you will find that the HTC One features dual stereo speakers, coupled with a 2.1-megapixel camera with a 88-degree wide-angle lens that does 1080p video recording as well. There is also a 4-megapixel BSI sensor and f/2.0 lens, accompanied by optical image stabilization and HTC's ImageChip 2 to handle HDR, 1080p and 60fps video.

There is no word on pricing, but a global roll out of the HTC One should happen later this March, coming in HSPA and LTE flavors.

We have reliable information that T-Mobile will be one of the major four carriers in the US to carry the HTC One. Any takers?