Sign in

Sign in to confirm

Have you forgotten your password?

... or login with Facebook:

Don't have an AndroidPIT account yet? Sign up

If Apple Can, Why Can't Samsung Coordinate a Global Galaxy S4 Launch?

Steven Blum

Now that Samsung has become the undisputed king of Android, I think the time has come to expect more from the company. Specifically, I think Samsung has reached the point where they should at least try to coordinate a worldwide launch of their next big thing, the Galaxy S4. If Apple can do it, why can't Samsung?

I wasn't surprised to learn that the Galaxy S4 will launch first in Eastern Europe in April and then in the U.S. in May or even June. Disappointed, but not surprised. Doesn't Samsung realize what a headache this will cause potential customers? Even though the phone will be packed with incredibly great hardware – including s 1.8GHz Ezynos eight-core processor, 5-inch, 440ppi display and 13MP camera – it'll still be going head-to-head with a number of other competitive devices, including the HTC M7, Motorola's X Phone and the Sony Xperia Z, Blackberry 10 and whatever Nokia has up its sleeves. Will Samsung slay them all? Probably, but the company shouldn't rest on their laurels.

I know it's hard to launch a phone in all markets simultaneously. The U.S. poses an additional headache because all of the major carriers will want to have their own version of the device. But Samsung now has Apple leverage. The carriers KNOW that the Galaxy S4 is going to sell like hot cakes. Sammy has the upper-hand here, and they could leverage that hand to ensure that U.S. customers don't have to wait as long, and carriers don't get to install all of their bloatware.

Now, all of this is just a rumor, but it will likely turn out to be true. And I'm sure customers aren't going to be so pleased by the long wait. Samsung could try harder to please their die-hard fans.

Related Topics


Write new comment:
  • Rolfhu Feb 6, 2013 Link

    I have a Nexus but found that accessories are difficult to get. My next mobile will probably not be a Samsung anymore. Others pickup now with quality and performance, so good for the customer :-)

  • Cam charles Feb 6, 2013 Link

    its worth noting it took apple a few iterations of the iphone to get the global launch thing down, but your right samsung now has the market power to pull the carriers/suppliers inline for a global launch or at least globally within a week not months) and they should