iPhone or Samsung: Which Smartphone Should You Choose in 2024?

Which is better, Apple or Samsung? While both provide full ecosystems, including products, online services, and unique operating systems, this isn't just about personal preference. This article aims to help you choose wisely for your next smartphone purchase.

iPhone or Samsung: Catalog range and prices

Apple is known to be very different from its competitors. While brands like Oppo or Xiaomi have confusing ranges with plenty of the models having almost identical specifications, the Cupertino giant has always insisted on having the leanest catalog possible. Thus, this year is no different with eight models on offer in its store. 

The iPhone 15 generation also ditched the mini variant. Instead, Apple will once again rely on the Plus, Pro, and Pro Max models in addition to the base model. Even the iPhone 13 Mini has disappeared from the Apple Store.

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Samsung's advantages over Apple:

• Huge catalog of devices.
• More affordable handsets.

Apple's advantages over Samsung:

• Clearly defined product range.
• Older models are still competitive in terms of features and performance.

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Recently, the number of products from Apple's smartphone line has increased a little, with the arrival of the mini variant while maintaining a long software update policy for older iPhones. This makes the iPhone product range the smallest among the top five smartphone manufacturers today.

iPhone catalog and prices

As mentioned earlier, Apple's September 2023 catalog includes eight models, four of which were launched in 2023, three in 2022, and one in 2021. In addition to the new iPhone 15, Apple also retains the iPhone 14, 14 Plus, iPhone 13, and iPhone SE (2022) in its lineup.

The entry-level iPhone SE (2022) which was introduced in March 2022 is also there, offering many iPhone 11 features at a much lower price.

All current iPhones compared:

Since the iPhone 14 series launched, all eight models are 5G-compatible. In addition, all models, except the iPhone SE (2022), have an OLED display.

Samsung's smartphone catalog and prices

While you can count the iPhones in 2024 on your own fingers (with two hands, of course), Samsung's catalog is far more extensive. It begins with inexpensive entry-level smartphones and goes all the way to expensive foldables with top-notch hardware.

Samsung's line of smartphones is made up of the Galaxy family, which also includes wearables, headsets, tablets, notebooks, and other gadgets. The family is divided into categories such as:

• Galaxy Z (foldable phones)
• Galaxy S (premium handsets)
• Galaxy A and M (entry-level and mid-range models)
• Galaxy XCover (rugged handsets that target the corporate segment)

All current Galaxy compared:

Since Apple doesn't offer entry-level and mid-range smartphones, the Galaxy A, M, and XCover ranges do not compete directly with the brand's models. Therefore, for this comparison, we have only considered models that are in the same price range as the iPhone range sold by Apple.

After the launch of the new Galaxy Z Flip 5 and Galaxy Z Fold 5 foldables and with our respective reviews online, we are expecting discounts on the previous generation models. These are smartphones with beautiful OLED screens, SoCs that allow you to play demanding games, a versatile camera module with several cameras, or support for 5G.

In 2024, the pricing argument is not as relevant as it used to be, as Samsung is marketing smartphones that are almost as expensive as Apple's. However, while the prices of Apple's models usually remain stable until a new generation is released, Samsung's smartphone prices normally drop far too soon after their release. This makes the iPhone a pretty good purchase by any standard.

This has an impact on the depreciation and resale price of its devices, in the case of iPhones, as they normally receive new operating system versions and security updates for a longer period of time, a gap something which Samsung has been trying to narrow recently.

iPhone or Samsung: The hardware

Let's say it right from the start, Apple is clearly not a champion when it comes to value for money. The Cupertino-based company is known for offering smartphones that don't push the envelope when it comes to new technologies as their competitors but at higher prices.

As for Samsung, even if prices have risen lately to approach those of Apple, the brand strives to offer the latest technological innovations in each new generation of flagships.

For example, if we were to compare the technical specifications of the latest "vanilla" flagships of Apple and Samsung, i.e. the Galaxy S24 and the iPhone 15, we can clearly see that Samsung offers a much more interesting smartphone, whether it is the screen, camera, or the fast charging capability.

However, we have to admit that the technical specifications are not everything, and that shows with the software optimization performed on the Apple iPhone. However, it is remarkable that Apple has lowered its prices compared to last year, at least in Europe. Thus, the iPhone 15 is exactly as expensive/cheap as the Galaxy S23/S24, at least when one looks at the respective recommended retail prices.

Apple iPhone 15 vs Samsung Galaxy S24

	Apple	Samsung
Product	Apple iPhone 15	Samsung Galaxy S24
Image
SoC	Apple A16 Bionic (4 nm)	Qualcomm Snapdragon 8 Gen 3 (US) Samsung Exynos 2400 (Global)
Memory	128 GB 256 GB 512 GB	128 GB 256 GB 512 GB
Expandable memory	No
Display	6.1-inch OLED "Super Retina XDR". 1170 x 2532 pixels, 460 DPI 60 Hz refresh rate Maximum brightness of 2,000 nits	6.1-inch OLED "Dynamic AMOLED 2X". 1080 x 2400 pixels, 422 DPI 120 Hz refresh rate Maximum brightness of 2,600 nits
Camera	Main camera 48 MP: aperture f/1.6 / Dual Pixel PDAF / OIS sensor-shift 12 MP ultra-wide angle camera: f/2.4 aperture / 120° FOV 12 MP selfie camera: f/2.2 aperture / 1/3.6" / 120° FOV	50 MP main camera: f/1.8 aperture / Dual Pixel AF / OIS 12 MP ultra-wide angle camera: f/2.2 aperture / Dual Pixel PDAF / 120° FOV 10 MP telephoto camera: f/2.4 aperture / OIS / 3x optical zoom / 36° FOV 12 MP selfie camera: f/2.2 aperture
Battery	Wired charging 20 W USB PD 2.0 Wireless charging 15 W Qi/MagSafe Charger not included	4000 mAh Wired charging: 25 W USB PD 3.0 Wireless charging: 15 W Qi Reverse wireless charging: 4.5 W Charger not included
Audio	Stereo No headphone jack
Price	from $799	from $799

• Also read: Galaxy S22 vs. iPhone 13: Two flagships compared

Apple iPhone 15 Pro Max vs. Samsung Galaxy S24 Ultra

	Apple	Samsung
Product	Apple iPhone 15 Pro Max	Samsung Galaxy S24 Ultra
Figure
SoC	Apple A17 Pro	Qualcomm Snapdragon 8 Gen 3
Memory	256 GB 512 GB 1 TB	256 GB 512 GB 1 TB
Expandable memory	None
Screen	6.7-inch OLED Super Retina XDR 2796 x 1290 pixels, 460 DPI 120 Hz refresh rate Maximum brightness of 2,000 nits	6.8" OLED "Dynamic AMOLED 2X" 1440 x 3088 pixels, 515 DPI 120 Hz refresh rate Maximum brightness of 2,600 nits
Camera	48 MP main camera | F1.78 aperture | 2.44 µm pixels | 24 mm focal length | sensor-shift OIS 12 MP ultra-wide angle camera: f/2.2 aperture / 120° FOV / PDAF 12 MP | F2.8 | 77 mm focal length | 3x optical zoom | sensor-shift OIS 12 MP | F2.8 | 120 mm focal length | 5x optical zoom | sensor-shift OIS 12 MP selfie camera: aperture f/1.9/ 1/3.6" / 120° FOV	200 MP main camera: f/1.7 aperture / multidirectional PDAF / OIS 12 MP ultra-wide angle camera: f/2.2 aperture / 120° FOV / Super Steady Video 10 MP telephoto lens: f/2.4 aperture / dual pixel PDAF / OIS / 3x optical zoom 50 MP telephoto lens: f/3.4 aperture / Dual Pixel PDAF / OIS / 5x optical zoom 12 MP selfie camera: f/2.2 aperture / Dual Pixel PDAF
Battery	Wired charging 20 W USB PD 2.0 Wireless charging 15 W Qi/MagSafe Charger not included	5000 mAh 45 W USB PD 3.0 wired charging Wireless charging 15 W Qi Reverse wireless charging 4.5 W. Charger not included
Audio	Stereo No headphone jack
Price	from $1,199	from $1,299

After adopting the 120 Hz refresh rate with its ProMotion mode in 2021, Apple marked the occasion in 2022 with a new camera as well as a replacement for the notch, calling it Dynamic Island. In 2023, USB Type-C ports were finally introduced for all new iPhones.

The new Pro iPhones launched in 2023 also feature a titanium case, slimmer bezels, and are powered by the A17 Pro chipset. The action button is also new and replaces the mute button.

While Samsung stands out with superlative figures in its extravagant specs, Apple's strong point would be the integration of its components, especially its SoCs. Apple's iPhones are regularly the most powerful on the market, and the brand does not hesitate to show it by comparing its SoCs with the competition.

For instance, the A16 Bionic is said to be 40% more powerful than its direct competitor on Android (the Snapdragon 8 Gen 2 that has been adapted as 'For Galaxy').

iPhone 15 vs. Samsung Galaxy S23 & S24

Graphics benchmarks

Test	iPhone 15 (A16)	Galaxy S24 (Snapdragon)	Galaxy S24 (Exynos)	Galaxy S23 FE
Geekbench	Single: 2,623 Multi: 6,605	Single: 2,252 Multi: 7,107	Single: 2,131 Multi: 6,676	Single: 1,614 Multi: 4,073
Wild Life Extreme Stress Test	Best Loop: 3,253 Worst Loop: 2,271	Best Loop: 5,160 Worst Loop: 2,637	Best Loop: 4,242 Worst Loop: 2,637	Best Loop: 2,370 Worst Loop: 1,809

In short, the best smartphone is not necessarily the one with the best technical specifications because having the latest fashionable components is not always enough. This is also true for the price because the most expensive flagship is not always the best. However, the 128 GB iPhone 15 is similarly priced to the Samsung Galaxy S23/S24, but not drastically better.

At the top end of the market, Apple and Samsung offer more or less the same. It is especially stark in the mid-range that Samsung has a clear advantage, since Apple is not well-represented in that segment at all. And where does the iPhone SE 2022 stand in all this? I don't really consider it a mid-range/entry-level device like the Galaxy A53 or A54, so it is a moot point.

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Conclusion

Samsung's advantages over Apple:

• More advanced specifications.
• A powerful and more affordable mid-range device.
• Better screens for all its smartphones.

Apple's advantages over Samsung:

• Not excessively higher prices at the top of the range segment.
• Performance is often better than the technical specifications suggest.
• The most powerful smartphones on the market, all brands included.

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iPhone or Samsung: The user interface

The user interface has always been Apple's strong point in its battle against Samsung. iOS is praised for its good optimization and its almost perfect integration with the Apple ecosystem. By buying an iPhone, you will benefit from the successful interconnectivity between the different Apple products.

On the other hand, over the years, Samsung has caught up with Apple and now offers an ecosystem that while not as well-developed, is still functional and efficient. Thanks to elements such as your Samsung account, SmartThings, or even exclusive features for its devices such as DeX mode, Samsung tries to offer a similar experience to Apple but with a slightly less closed ecosystem.

These days, Apple and Samsung are moving in similar directions, and users from both camps can enjoy a great software experience on either brand's products.

This year, depending on whether you choose an iPhone or a Galaxy, you'll be integrating with iOS 17 or One UI 5—while One UI 6 is already available as an update for most recent models. Both operating systems offer well-thought-out user experiences that are quite popular with fans of each side.

Released in September 2023, the iOS 17 added features like the contact poster or NameDrop for quick information sharing with your contacts.

Apple has thus caught up with Android and as usual, the Cupertino company has taken its time but has managed to implement in a very appreciable way, features that have been available on Android for a while. I invite you to read our complete guide to iOS 17 to learn more.

As for One UI, it's one of the most popular Android skins, along with Xiaomi's MIUI. For example, it is more widely used than stock Android, Google's original Android interface. Visually, One UI is quite a departure from stock Android and is a rather heavy skin, but it is very complete.

Samsung's One UI offers a good multitasking experience thanks to features like split screen, floating windows, or the ability to clone applications to have two accounts. To learn more about its features, read our full One UI 5 review.

• Also read: These are the Samsung smartphones that will receive Android 14

iOS and One UI are starting to get more and more similar, so the final choice will ultimately boil down to your personal preferences. Do note, however, that iOS is exclusive to Apple while One UI depends on Android updates, so you will not receive the latest version as quickly on a Samsung compared to an Apple iPhone.

Launched in the second half of 2023, neither iOS 17 nor Android 14 brought tons of visual changes for the general interface, but both continued their previous versions' trend of adding more customization to the lock screen. iPhone' owners can create custom caller ID images with Contact Posters, while Android users on the Pixel launcher have more clock designs to choose from.

iOS 17 also brought a smart display-like interface when docked, while Android 14 offers more granularity to privacy settings. To see all the features in 2023's iOS and Android updates, check our overview pages with all the confirmed changes to both operating systems in the linked articles below:

• What changes with iOS 17 for iPhone users
• The best iOS tips & tricks
• Everything you need to know about Android 14

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Conclusion

Samsung's advantages over Apple:

• More customizable interface.
• Much more advanced multitasking optimization.

Apple's advantages over Samsung:

• Smooth and seamless experience within the Apple ecosystem.
• Very high data security.
• High-quality native applications.
• Longer security updates provided.
• Clear and uncluttered design.

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iPhone or Samsung: Update policy

The update policy was one of the main selling points of Apple's iPhones, but over the years, Samsung has also been able to improve on this aspect by reducing the gap. The iPhone is generally kept up-to-date for five years, and all models receive the update almost at the same time. Samsung now promises seven years of features and security updates for its Galaxy S24 phones, with 4 years of Android updates and 5 years of security patches for its 2023 flagships.

Apple's update policy

According to the official Apple page, we can see that iOS 16, for example, is available for even the iPhone 8/8 Plus which were released in 2017. These models have therefore received 5 iOS versions since their launch (not counting the version present by default at release). Until 2023, no Android manufacturer offered such extensive software maintenance.

The graph above illustrates this gap quite well, although the methodology used to count the duration of software maintenance is erroneous. Indeed, the graph assumes that one year is equivalent to one update. This works for iPhones since each new model is released at the same time as each new (major) version of iOS. But for Samsung, its flagships are launched at the beginning of the year with the previous year's Android version and then updated within the same year once a new Android version is released.

Samsung's update policy

Recently, Samsung has made great strides with its update policy. While most Android manufacturers are content to offer 2 or rarely 3 versions of Android and 3 years of security patches, the South Korean manufacturer promises for its S24 models seven years of Android upgrades and security patches, with 4 years of Android updates and 5 years of security patches for its previous high-end smartphones.

So, with a Galaxy S23 for example, you should be able to receive Android 17 in 2026. Originally, this promise only catered to high-end models, but it was later applied to upper mid-range models such as the Galaxy A54 and A34 launched in 2023. As for the Galaxy S24, it should receive "Android 21" in 2031.

• Find out: How many updates different Android manufacturers offer

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Conclusion

• With the Galaxy S24 models, Samsung essentially matched the best-supported iPhone models when it comes to feature updates.
• However, some iPhone models received security updates after seven years of launch in extraordinary cases.

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iPhone or Samsung: Data protection

iOS is more secure than Android, that's a fact. Data protection is one of the points where Apple is ahead of Samsung, but it should be noted that recently, thanks in particular to the advances of Android 12 in terms of data security, the gap has narrowed.

When it comes to security, the number of criteria to be considered is far too large for the scope of this article. That's why I've limited myself to the privacy and security features of each manufacturer.

Samsung's privacy features

One UI 4 briefly introduced the new features found in Android 12, including the new privacy controls. The privacy panel is accessible from the privacy menu, and like iOS 15 (and MIUI before both), you'll be notified whenever apps use features like geolocation, camera, and microphone.

Not immediately enabling background activation of geolocation is also a plus. It must be performed from the page dedicated to the application in question from the system settings. Additional steps that are supposed to discourage or at least make you think twice before letting an application track you even while you are not using it make things safer.

Scoped storage (launched on Android 10) which allows you to compartmentalize data based on the different applications was interesting. This means one app has access to a particular silo without another app sharing the same space. In practical terms, this limits app access to only a few folders in internal storage, so apps can't see your other files.

For file managers, One UI 4 has brought a new permission "Access to all files", which allows them to work as in previous versions. However, the application must meet certain conditions to receive this permission. All other applications are limited to "Access to media only".

One UI also allows you to give only your approximate location. So when an app first asks for permission to access your location, in addition to choosing when the location can be shared, you will be able to choose not to share your precise location. However, the application will be able to request permission to access the precise location for a given purpose later.

Samsung also offers its Secret Folder which allows you to store all your photos, videos, files, applications, and data away from prying eyes in a folder secured by a password or the fingerprint sensor. This folder is protected by Samsung Knox which guarantees that your data is protected against any malicious attacks.

Also, One UI offers a handy feature in the Samsung browser. Indeed, Samsung Internet automatically starts in private browsing mode if you have used this mode during your last browsing.

Apple's privacy features

Apple has also put a lot of emphasis on security recently with the ATT or App Tracking Transparency, which strictly controls the access of third-party and native applications to your personal data. You can learn more by reading our tutorial which shows how to activate the ATT function on your iPhone.

• Read also: Smartphones and privacy: Why Apple is leading the way

iOS 15 introduced several other new privacy-related features. I invite you to read our full guide to iOS 15 to learn more about it if you haven't already.

With iOS 16, Apple has continued its momentum by launching Safety Check and automatic verification. With Safety Check, Apple wants to offer more control to users who share passwords or access certain apps and data like geolocation. Safety Check helps combat abuse in toxic relationships by quickly revoking access to data and the location that was previously shared with others.

Automatic verification is a new feature from Apple that bypasses CAPTCHAs, those annoying verification tools that make sure you're not a robot. To achieve this, iCloud automatically verifies your Apple ID and device in the background, so you don't have to fill out a Captcha when authenticating to a website or app.

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Conclusion

• Both iOS and Android/One UI have come a long way when it comes to data protection. Manufacturers understand that more and more users value it and make it a purchase criterion for their new smartphones.
• But in any case, no matter how much control an interface gives you over your data, the level of threat depends on factors beyond your control, such as the irregularity of updates and the ease and speed with which hackers can exploit vulnerabilities.
• Apple offers more frequent and regular updates for all its devices, a closed ecosystem that is harder to penetrate, and an app store with a stricter verification process. All these factors are still missing in Android. While the balance of power is not as greatly skewed as it was in the past, Apple is still a step above.

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iPhone or Samsung: Resale value

When choosing a new smartphone, it's important to bear in mind when you're going to part with it one day. The average user keeps his or her smartphone for 2 to 3 years before reselling it to finance the purchase of its replacement.

According to a study commissioned and published in January 2022 by Bankmycell, Android smartphones shed an average of more than 33% of their value in 2020, compared to about 16% for iPhones. This decline accounts for over 50% of its price for a mid-range/entry-level smartphone.

• Discover also how to buy a smartphone at the best time by anticipating price drops

Android smartphones drop in price much faster than iPhones. Indeed, iPhones retain their value better over time than Samsung's Galaxy range. You will be able to resell an iPhone for a far better price than a Galaxy smartphone. However, this is not a bad thing in itself.

To buy the latest Samsung flagship, you usually only have to wait a few months to see its price drop, while to replace your iPhone with the latest model, you have to wait much longer for its price to drop.

• Read also our tutorial on how to resell your old iPhone at the highest price

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Conclusion

Advantages of Samsung compared to Apple:

• The possibility to find smartphones at a better price only a few months after their release.
• Flagships experience nice price drops, unlike iPhones.
• The second-hand market forces e-tailers to make promotions regularly.

Advantages of Apple compared to Samsung:

• Possibility to resell your iPhone at a good price one or two years after purchase.

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To those who've read through, I hope this Apple vs. Samsung comparison was insightful. Your feedback on this format is welcome, and if you'd like similar guides for other brands, please tell me. I aimed for thoroughness without making it excessively long. If I overlooked or erred on any point, kindly point it out in the comments.

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The article was updated in February 2024 with S24 reviews and performance results. Comments before the update have been retained and may read as though they are out of context.