With over 130 million smartphones being in existence in the USA even as you read this, has it ever occured to you that not a single one of those smartphones were assembled here? Of course, being “designed in California” does have a nice ring to it, but it is still no the same as having the good old “Made in the USA” label at the back which used to epitomize the hallmarks of quality and reliability before the whole world turned to China to be their factory of choice. Having said that, Motorola has officially announced that their upcoming flagship, the Moto X phone, will be designed, engineered and assembled in the USA. To be more specific, all the hot and heavy action is happening in Fort Worth, Texas, which gives it the distinct flavor in making it the first smartphone ever assembled domestically.
Other than the fact that everything in Texas is large (or so the saying goes), why else did Motorola decide to churn out the Moto X phone in Texas instead of taking the tried and tested route of sending everything to the factories in China or other Third World country to get the job done? Well, Motorola cited their fair share of reasons in going against the grain, and a slew of business advantages in having their Illinois and California-based designers and engineers being based far closer to their factory played a key role. This relative proximity enables them to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly.
Apart from that, Motorola still has a network of global operations which they will keep in place, and among their global manufacturing partner include Flextronics, with Motorola continuing to to assemble devices locally in China and Brazil. Here’s an interesting footnote if you are looking for a job as an engineer - Flextronics is looking out for folks to be based in their new Fort Worth facility. It is said that the Moto X phone will be out later this October.
X Phone Flashback
You can also check out what @evleaks claim to be leaked photos of the Moto X Phone before it was officially announced, not to mention reading about it as a Google X Phone popping up in benchmark results in the past. Regardless, all the rumors in the past are set to be confirmed or debunked in the weeks and months to come, as the official Moto X phone is set to take its place as the new Motorola flagship smartphone. Is your appetite whet yet, and will this mark a new stage for the US manufacturing sector? Hopefully the Moto X phone will not go the way of the Nexus Q from Google.