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Motorola reveals new logo

Authored by: Sterling Keys — Jun 26, 2013

It was just a matter of time before Motorola was going to rebrand itself after being acquired from Google.  Fret not, logo aficionados; the famous M badge still persists through the recent changes.

motorola
The brand new Motorola logo revelead recently, complete with Google tagline. / © motorola.com

New logo, different colors

As seen above, they’ve switched to a new all-lower-case font for “MOTOROLA”, getting away from a bolded and italicized font that has been used for a long time now. The “M” badge is still there, although with a colored ring circling around it and the tagline “a Google company” displayed prominently underneath.  The new logo fits in well with the rest of the Google product line and brings an air of simplicity to it.

The change comes after recent announcements in regards to their new Motorola X Phone and the news that it would be produced within the United States.  The last time Motorola changed their logo was after their split from Motorola Solutions from a monochrome black “M” badge to a bright red one, which is pictured below.

motorolared
Old Motorola logo, complete with a very red "M" badge. / © motorola.com

What do you think about the new Motorola logo? Personally, I could do with the Google tagline on the bottom, but I find the rest relatively polished and simple.

Source: The Verge

From all the way over on Vancouver Island, Sterling Keys started off his smartphone adventure with an HTC S710 equipped with Windows Mobile and knew there had to be something better. Over the next few years, and countless different operating systems, he has finally found his home on Android.

7 comments

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  • Sterling Keys Jul 2, 2013 Link to comment

    I think the consensus is that they should remove the "Google" part. :P

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  • Edwin Kee Jun 28, 2013 Link to comment

    At least there is some color to Motorola now :) They've finally moved on from black and white

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  • Mary Mod
    • Admin
    • Staff
    Jun 27, 2013 Link to comment

    Yup, all I see is GOOGLE as well.

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  • Loie Favre
    • Admin
    • Staff
    Jun 27, 2013 Link to comment

    It looks very cleaned-up and fresh! You can definitely see the Google influence in the design.

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  • CJ Brown Jun 27, 2013 Link to comment

    All I noticed is that GOOGLE in "A Google Company" is centered for approximate attention ... I prefer Motorola vs Moto (Hello Moto my arse! (lol) and hope Google continues to redefine what Motorola's logo can be (using various fonts, colours, themes, etc) :-)

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  • Mladen Vuckovic Jun 27, 2013 Link to comment

    Refreshing and trendy for sure ;) ;) ;)
    Change is good

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  • Anthony Muzonzini Jun 27, 2013 Link to comment

    I really like it. it looks much better

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