I've had a chance to play the first 10 or so levels of the game, and have found it to be adequately addictive, although I'm still waiting for a harder level to really test my skills. In an interesting twist, Rovio has said that users will be able to create levels for others to play, similar to LittleBigPlanet on Playstation.
While the game is fun, I wonder whether Rovio can capture lightning in a bottle twice. The Angry Birds franchize has racked up an unpresidented 1 billion downloads. Rovio has created Angry Birds toys, board games and playground sets, reporting profits of $48 million before tax, up $10 million in 2010 – many from merchandising.
Rovio's long-term business plan is increasingly important, as the company is planning on going public for $9 billion. To justify that kind of pricetag, they're going to need to pump out another hit. I'm not sure Amazing Alex will be able to pull that off, but it's a fun game nonetheless.