Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.
Apple's overall marketshare may be increasing, but it still hasn't caught up to Samsung just yet.
According to the IDC, in Q4 of 2012, Samsung held 21.2% of the marketshare of all smartphone, tablet, desktop and laptop sales worldwide, with Apple trailing behind at 20.3%
Apple's share has grown from 15% of the total market in Q3 2012. The IDC attributes Apple's growth to sales of the iPhone 5 and iPad mini, but it remains to be seen how big of a jump Samsung will see when they release their Galaxy S4. It's predicted that Apple will unveil a new smartwatch soon, but nobody knows when just yet.
That said, the numbers are a bit different when you look at profits; Apple makes much more per-sale for every phone, tablet and laptop compared to Samsung. The company kept its 30.7% revenue share in Q4, while Samsung's remained 20%. This is why investors still love Apple so much.
As far as looking at broader trends, the IDC wrote that total shipments of smartphones, laptops, tablets and desktops grew 29.1% to to reach 1.2 billion devices, with tablets and smartphones growing 78.4% and 46.1%, respectively. Desktop and laptop shipments are down slightly.
In other words, it's a good time to invest in tablet manufacturers and it's still a good time to own stock in Apple, although the breadth of Samsung's offerings is hard to beat and therefore the Korean company shows greater potential for future growth.