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Samsung Reportedly Hopes to Sell Half a BILLION Phones in 2013

Steven Blum
3
samsungswink
 © Samsung

According to DigiTimes, Samsung says it hopes to sell 500 million handsets in 2013, an unprecedented figure in the history of smartphone sales. The Korean smartphone giant is clearly banking on the success of the Galaxy S4 and the Galaxy Note 3, but is 500 million a realistic figure?

Last year, Samsung sold close to 400 million handsets, according to market research firm Strategy Analytics. However, only around 50 million Galaxy S3 handsets were sold during that period. An incredible figure, but not enough to account for all the other revenue earned.

Samsung's best at selling to the mid low range markets, which are expected to grow tremendously over the next few years. Because of their incredibly diverse range of products, Samsung is in a unique position to take advantage of everyone switching from feature to smart phones over the coming years. That said, it'll still be hard for them to crack half a BILLION smartphone sales, right?

Digitimes isn't always the most reliable source of information, so take all of this with a grain of salt. That said, do you think Samsung could actually pull something like this off? Let me know your thoughts below.

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Comments

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  • ljhaye Apr 3, 2013 Link

    I believe a 20-30% increase in YoY sales is realistic for Samsung hence the .5 Billion total. Samsung's best selling phone is the Galaxy Ace and Y, they are cheap phones targeting the emerging markets. Samsung controls 42% of the Android Phone market with the other OEM's constantly losing marketshare, I don't see why Samsung couldn't simply squeeze them out further. All my friends have either an iPhone or Galaxy 2,3 or Note 1,2, no ones has any other device nor do they follow any of the other OEM's. If samsung sells 500 billion phones then their market share of android will increase to close to 55%. The question then becomes is google right to fear Samsung as they are currently angling for a greater share of their ad revenue and this gives them the leverage to ask for it.

    Remember during the Galaxy S4 launch event they never mentioned android nor google services at all.

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  • CJ Brown Apr 4, 2013 Link

    I believe the ONLY way Samsung is going to reach that percentage in sales of their Galaxy line of Android Smart Phones would be for them to -

    drop the prices for No Contract S2 & S3 models

    offer an instant trade in rebate for the new S4

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