Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.
I'm not the biggest David Bekham fan in the world – in fact, quite the opposite – but the following Galaxy Note promotional clip from Samsung featuring the famous football player will, I think, be quite successful. In the commercial, Bekham plays Beethoven's classic "Ode to Joy" on a musical goal wall. Take a look:
Now my main qualm with this ad is that it says next to nothing about the Premium Suite it's advertising – the set of new features included in every Galaxy Note ICS update. Really, the Suite is hot property. You've got 8 new templates for doodling, 3D greeting cards, line-correction software and more. But the people who watch this commercial will have no idea.
Apple always shows its best features in ads; Samsung, not so much. I thought this marketing strategy was changing but it looks like it hasn't. But going the celebrity route will also probably pay off. Good for Sammy.