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Will Lenovo acquire HTC? It's quietly brilliant, really

Kris Carlon
4

The latest sinking ship rumor out of camp HTC is that Lenovo has been in high level talks with HTC since August, the Korean publication eToday reports. Considering HTC's problems pushing units of the HTC One, even with Iron Man Robert Downey Junior's help, this is not surprising at all. Heck, even Beats Audio bought back HTC's stake in their company. We've reported previously on possible mergers for HTC, including Huawei, and the strength of Lenovo lies particularly in China, so this all makes good sense.

AndroidPIT htc one max lenovo
You won't really see this on the One Max, but it may not be far away. / © AndroidPIT/VR-Zone

Add to this HTC's interest in developing their own operating system specifically for the Chinese market and it starts looking like what I'd be doing if I was HTC. Considering China is the strongest market for smartphones in the world, a merger that would see HTC pushed strongly there could not only drag them out of the freefall they've been in for poor management and advertising reasons, but also propel them to bigger and better things. Chinese manufacturers are pushing hard to enter the mainstream European and American markets, so to have a company with HTC's track record – the good part of it – makes perfect sense for them too.

Gold HTC One
If a merger with Lenovo goes well, HTC execs might all carry these. / © HTC/Goldgenie

Lenovo previously acquired IBM and the ThinkPad brand and had good success, so picking up HTC at what would most likely be a Nokia-esque bargain basement price, considering their staggering losses last quarter. HTC would give them great patents, an impressive fan-base and one of the best looking handsets available. Plus, it would a beautiful escort into the markets they would undoubtedly be eying. There's no confirmation of this rumor, of course, but if the story is true it will all happen early next year. So perhaps now is the time to consider picking up a HTC One Max when it is announced next week, as it could just be the last of a dynasty.

Do you think Lenovo will buy out HTC? What changes do you see happening if it does?

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  • Glostermeteor Oct 11, 2013 Link

    HTC needs serious help. Their latest devices are actually pretty good but they made their major innovative push far too late. I hope HTC recovers because we need some proper competition to samsung and apple (I am a Samsung fan but I dont like 2 horse races)

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    Kris Carlon Oct 11, 2013 Link

    Me either, and as you say HTC devices are actually pretty great. The Lenovo thing could be very interesting if it pans out. Imagine HTC retreating to China where it could lick its wounds in that huge market and then blast back into the North American and European markets with all-new Lenovo-tweaked models. it could be a very exciting time for them especially if they get good management this time around. HTC: Handover The Cash!

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  • CJ Brown 11 months ago Link

    I don't want to see HTC go down the sh@t hole like Blackberry, so if a Company can come in and merge with HTC (while still keeping the HTC brand logo)? I'd welcome this! HTC does make decent tech, but doesn't understand that you must not saturate the market with too many items (2 upscale models, 2 regular models - for carriers and no contract markets - that's all you need!) and the need for marketing (online, offline, print ads, tv ads, movie ads). If you want to sell? You have got to pimp your tech!

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    Kris Carlon 11 months ago Link

    Hahaha, pimp your tech! Maybe HTC should rebrand itself as PYT?

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