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[CES] Dream Cars Equipped with the Tegra 3 Chip

Authored by: Steven Blum — Jan 16, 2012

Nvidia's flagchip, the Tegra 3, made an appearance in more than one luxury car at this year's CES. Both a Lamborghini and an Audi were outfitted with the newest high tech chip. But what can a Tegra 3 chip do for a car? Here's what we found out...

With the new system, realistic 3D maps and terrain can be created and displayed on the dashboard. You can also listen to music and access your phone straight from the system.

Digitial instrument cluster

The analog gauges and displays have given way to a digital system that offers very high precision.  The one shown at CES offers fully fleshed-out readings in high-contrast.

Driver Assistance
The processors in these cars can create an augmented reality-like view of the outside world. Thus, road signs and junctions are detected, and blind spots or cars can be monitored automatically by quickly calculating the travel path and detecting obstacles in theway.

By the way, the Nvidia-powered Lamborghini costs a whopping $ 400,000 and has about 600 horsepower under the hood.

Nvidia has emerged for me as one of the clear winners of CES. The California-based company has unveiled products that are integrated into so many great devices and innovations.

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.


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  • Steven Blum Jan 16, 2012 Link to comment

    I don't think it actually runs on Android. According to the sources I've read, the OS was developed by Nvidia and utlilizes something called "Visual Computing Modules" or VCMs.

  • Arndt Braun Jan 16, 2012 Link to comment

    Do anybody know what OS is installed in such a car?
    Windows(I hope not)?

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