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Google Launches Major Refresh Of Their Search Algorithm

Those of you who do a lot of Google searches (and have been doing so for a long time) will probably have noticed that over time, Google's search algorithm was being slowly harnessed by advertisers to falsely bump up a certain site's standing in search results. Yesterday, Google revised their search algorithm to combat the "content farms and related spammy-content producers" who were manipulating their algorithm for their own wants.

According to TechCrunch, some companies have been manipulating the way Google calculates a site's page rank for years, causing some sites to appear higher up in the search results list than they normally would.

The changes to the algorithm, says Google, have already impacted 11.8% of search queries "noticeably." That means that in every search made, 11.8% of the queries now have results which are "noticeably" different to the user when compared to before.

Google went out of their way to announce that no information from a recently launched Chrome extension that lets users block annoying sites from appearing in their search results was used to make the new changes to their algorithm.

In what seems to be a confirmation of Google's success with their new approach to search, Google looked at the information gathered from the Chrome extension and found that 84% of sites blocked by the extension were also affected by the new algorithm.


Source: TechCrunch

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