With the Android Market alone topping 10 billion downloads, apps are big business. But App developers are often confronted with the problem of financing their apps. Apple developers have always bet on the willingness of consumers to pay for their apps to help them make a living. However the last years have seen customers pinch their pennies and concentrate their downloads in the “free” section, forcing software developers to rely on a mixture of add supported and paid apps to stay afloat. But is in-app advertising really the future of app developerment?
But does in-app advertising really work? The following infographic does a good job of breaking down just how effective, or in some cases ineffective, in-app advertising really is. According to BuySellAds in-app advertising should see exponential growth in the next 3 years with around $900 million changing hands via app adds. Personally, I think that the estimate is a little conservative as Rovio, creator of Angry Birds, wracks up more then a million dollars per Month with in-app ads alone.
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Source: Mobile Metrics