Tech N' Marketing counts the hours:
Another mind boggling statistic about Angry Birds, and you should sit down for this one, is that there are 200 million minutes played a day on a global scale. As Peter put it, that number compares favorably to anything, including prime time TV, which indicates that 2011 will be a big year in the shift of advertisers’ attention from TV to mobile. As a person who is starting a new position at Inneractive, a company that specializes in monetizing mobile apps using advertising, these predictions for 2011 put a smile on my face.
What does that mean in terms of Clay Shirkey's Cognitive Surplus theory? Harvard's Nieman Lab whips out the calculator:
Some math: 200 million minutes a day / 60 minutes per hour * 365 days per year = 1.2 billion hours a year spent playing Angry Birds.Or, if Shirky’s estimate is in the right ballpark, about one Wikipedia’s worth of time every month.
We're a different kind of couch potato:
Just a lighthearted reminder that, even if the lure of the connected digital world gets people to skimp on the Gilligan’s Island reruns, that doesn’t necessarily mean their replacement behaviors will be any more productive. They could instead bring an ever greater capacity for distraction and disengagement and slingshot precision.
At least we're learning more about physics, right?
Source: Tech N' Marketing