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Is Apple's Cloud Music Service Bound to Succeed Where Google Music Failed?

Authored by: Steven Blum — May 19, 2011

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Apple has reportedly signed a cloud-music licensing agreement with EMI Music and is close to completing deals with Universal Music Group and Sony Music Entertainment, according to industy insiders. The deal would allow users of Apple's new cloud music system to access their tunes instantly, rather than uploading them like on rival Google's Music Beta platform.

How does that work, exactly? Well, with liscences from the major recording companies, Apple could scan users hard drives to see what songs they own and then provide them almost-instant streaming access to the master recordings. The process is known as "scan and match," and is similar to what the music service Lala provides.

No doubt Google wanted this service for their Music Beta, which is why they attempted (fruitlessly, alas) to sign major record labels to their own cloud music service. As of now, Beta only allows users to upload their files to a server to be streamed from there -- which doesn't sound so hard, but could get irritating after a while.

What's the point of a cloud-based music service in the first place? If everyone is streaming their songs from a database somewhere all the time, it will certainly eat into data plans. On the other hand, if you have a massive iTunes library that won't fit on your 32 GB iPhone, having instant, wireless access to tracks on the computer back home could be quite useful. 

Apple will likely charge for their service, which begs the question: Would you pay a monthly subscription for a cloud-based music service?

Source: CNET

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.


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  • Fabien Roehlinger
    • Admin
    • Staff
    May 19, 2011 Link to comment

    Yes, absolutely. But I think we need to wait how the whole product will look like. I am sure, that there will be a lot of surprises and a bunch of innovation.

  • May 19, 2011 12:59:53 PM's not the most practical service in many senses, especially if you're not in range. I think I would only pay a subscription fee if the service was bundled with some other goodies. Knowing Apple, though, I'm sure they'll find a way to market the hell out of this. :)

  • Fabien Roehlinger
    • Admin
    • Staff
    May 19, 2011 Link to comment

    I must admit that I really like the idea of music in the cloud. But I would like to have my music offline as well. What would it help to have a cloud service for music when I would be on a plane?!

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