The new CEO of Nokia, Stephen Elop, reportedly wrote and released a memo to Nokia employees telling them that Nokia has lost their dominance in the smartphone industry and is “standing on a burning platform.” The leaked memo has raised rumors that Nokia will soon be switching their focus away from their home-grown MeeGo and Symbian platforms, and instead onto developing Windows Phone 7 or Android powered devices.
The memo was sent to Engadget, who reported on it. They later confirmed through multiple sources of theirs that the memo is real and was circulated through an “internal Nokia employee system.”
Mr. Elop likens Nokia's situation to a person facing the decision between burning to death on a flame-engulfed burning oil platform or jumping into the cold and dark ocean beneath and hoping for rescue before succumbing to hypothermia.
In the memo, Mr. Elop also notes that Apple's and Google's strategies have proven themselves to be successfull, not in just the devices manufactured, but also with their “ecosystem” consisting of hardware, software, developers, applications, ecommerce, advertising, search, and several more areas.
He goes on to express his belief that MeeGo and Symbian are proving themselves to be difficult OSes to develop for. In addition, a previous lack of “accountability and leadership to align and direct the company through these disruptive times” is partially at fault for Nokia's recent fall in popularity among smartphone users.
Engadget noted that major restructuring at Nokia seems to be underway, with a recently rumored partnership between Microsoft and Nokia hinted to be announced soon, as well as the departure of several executives from Nokia, and the possible relocation of many of Nokia's management to Silicon Valley.
In the next few weeks or months, don't be surprised if Nokia makes an about-face in their strategy and contradict former CEO Anssi Vanjoki's statement that a switch inside Nokia to Android-based products would be a big mistake. I anticipate seeing Nokia phones running Windows Phone 7, Android, or both platforms soon, likely before the end of the year.
Head on over to the source link to read the entire ~1,300 word memo.
Image from Engadget