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2 min read 9 comments

Nielson: iPhone Users Download More Apps

Picture: blog.nielsen.com

Nielson, the OG of data collection on TV viewership and other statistcally relevant areas of telecommunication, has recently published the results of a study of smartphone users showing that Android users consume more data but download fewer apps on their devices than iPhone users.

Android is still the clear winner, ownership-wise -- 37% of smart phone users in the U.S. have an Android, while 26% have an iPhone, 23% have a Blackberry and 15% have either Symbian, Windows Mobile and HP Web OS.

But when it comes to apps, the picture that emerges is a bit less rosy. 79% of iPhone users said that they downloaded an app in the last 30 days, compared to 74% of Android users. Radio and streaming music numbers were a bit more even -- 43% of Android users and 46% of iPhone users said that they streamed music or mobile radio online in the past month -- but still registered a slight loss for Android.

While these numbers may seem insignificant, they sadly might be representative of larger trends. Android has been fast to grow, but that growth has lead to fragmentation. Because of this, there's no doubt some application developers are choosing to develop apps for Apple and not Android. And fewer quality apps = fewer downloads.

But the report isn't all doom and gloom. Besides the fact that Android users far outnumber iPhone users, they also consume more data. Android users, on average, download 582 MB per month; almost 100 MB more than iPhone users. Could this mean that they use the "smart" functions of their smartphones more often than iPhone users? 

Source: Nielsen.com


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  • Niels - the survey was among all Android users, not just those who use Android Market, so I believe the figures are inclusive of downloads both through the Market and through other channels.

  • Halløj Andreas,
    I guess for some businesses it may pay off to avoid Google's 30% sales tax, but their mileage will of course vary.

  • Andreas V.
    • Mod
    Jun 4, 2011 Link to comment

    Hi Niels,

    det er rigtigt, but:

    Does a Developer want to maintain several Markets? It would be a lot of work to provide an App or Update to all the markets. The reason there are so many markets is the fair quality of the the Google Market... my opinion

  • If I've understood it correctly, Apple's AppStore is the only place to download apps on the iPhone, right?
    I think it's "fairly common" for an Android user to find venues that fits him/her. SlideMe, 1Mobile Market, AndroiPit, individual vendors' websites and the list probably goes on. At least *some* Android downloads are never known to Google.

  • Andreas V.
    • Mod
    Jun 3, 2011 Link to comment

    It´s still a roumor that T-Mobile will provide it, but I´m not sure when this will be. T-Mobile is a big one, no question, but a lot of the android users are with O2, Base and Vodafone because big T is too expensive.

  • True, but Sprint, T-Mobile and Verizon now all offer carrier billing, which makes app buying relatively painless and even almost invisible if you're signed up to the big three.

    In Europe I'm not sure if carrier billing has caught on yet. Do you know if it has? I'd really like to hear your thoughts...

  • Andreas V.
    • Mod
    Jun 3, 2011 Link to comment

    I also think it´s the InApp Advertising. Apple Users spend more money on Apps without it, I believe.

    Our (the Android) problem is the Google Checkout, witch only accepts Credit Card. In Europe CC aren´t that popular as they are in the U.S. and the payment System of Apple AppStore is more flexible.

  • I was wondering about that, too. It could be that Android users are getting slammed with more advertising. Or perhaps more Android apps are running in the background and eating into data plans. Do you think that iPhone users might be downloading more apps but using them less?

  • 74% vs 79% — that is almost the same amount off Apps. Interesting that Android used so much bandwidth. Could that be the plus on advertising supported Apps? Or the lack of push services?