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Sony and Wes Anderson Team Up In New TV Spot

Authored by: Steven Blum — Mar 22, 2012

Sony has always been good at getting our attention with innovative ads. This latest one for the Sony Xperia S from director Wes Anderson is no exception. Using stop-motion animation, Anderson creates a world of tiny robots that live in your phone – your Sony phone, that is. I think it's a pretty great commercial, even if it doesn't really say anything about the Sony Xperia S.

The ad has a cool backstory; Wes Anderson interviewed a number of children in preparation for the film and then ended up writing the story around the imaginings of 8-year-old Jake Ryan. The story is his and Mr. Ryan will narrate future commercials. Sony is tying their brand to a kind of youthful innocence. Even their current tagline "Make Believe" reminds me of childhood.

I think the ad is quite touching and effective. What do you think?

Source: YouTube

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

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