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T-Mobile's Carly Gets a Sexy Leather Makeover

Authored by: Steven Blum — Apr 17, 2012

I don't really know what to say about T-Mobile's Carly. She seems...nice. She's certainly attractive. But compared to Catherine Zeta Jones – T-Mobile's former spokeswoman — she lacks a certain presence. Well, now T-Mobile is dressing Carly in all leather. Like a biker! Or something! Am I the only one who thinks T-Mobile's advertising department is totally lost here?

T-Mobile is investing $200 million more in advertising this year, in an effort to draw subscribers from AT&T and Verizon. It bears mentioning that T-Mobile is the only major American carrier that doesn't have the iPhone, but the company is hoping the HTC One S and HTC One X will prove to be significant draws.

Carly the biker is meant to show consumers that T-Mobile has the fastest phones on the market. But I'm not sure how making the spokesperson more biker-y is supposed to sell phones. Here's a short teaser of Carly putting on the biker gear.

Source: All Things D

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.


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  • I know, right? But T-Mobile does compete on the price points, especially they're budget family plans. I'm glad T-Mobile exists so that other carriers have to lower their prices as well.

    Right now, they're still pushing their GS2 and HTC Amaze. They desperately need new phones.

  • PatPion Apr 18, 2012 Link to comment

    I can't imagine a carrier really competing in the US without the iPhone?

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