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Having just written a review about Taptu - a stylish news aggregator app, I stumbled across Taptu's wacky and totally bizarre ad-campaign on YouTube. Check out one of the most ridiculous Android videos ever. Can someone please tell me what's going on here?

What in the world is this ad about? What does a grandma hitting a sledgehammer have to do with a news app? It's very surprising - if not shocking - to see a small startup come out with a straight up television format ad for a fairly regular app. In fact, as I mentioned in my review, Taptu is basically a carbon copy of Pulse - another popular news app. Instead of offering an original product, the people at Taptu are obviously banking on capturing people's attention with provocative advertisement - a common marketing scheme. 

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  • I think NewsAce is much better than Taptu or Pulse, NewsAce has a lot of news feed selection and has over 400+ news channel, it is also a podcast and has nice and smooth user interface the market link is below and I want you to give it a try.

    https://play.google.com/store/apps/details?id=com.tecace.newsace

  • Yan,

    Thanks so much for your feedback and view on Taptu. While we are flattered that you hold us in such high esteem with our fellow competitors, Taptu has actually been in the market since 2006. Our company grew out of the Cambridge Science Park in the UK and we built our technology on the science of mobile search. Taptu has won numerous industry awards for its design and user interface as early as 2007 and 2008, based on a similar visual card layout for mobile search and discovery.

    What makes Taptu different—or at least what our fans have been telling us, and writing in their reviews on the Android Market—is our feature we call “DJ Your News.” This lets them mix, mash and merge their favorite feeds into one single stream. So if you’re into technology news, for example, you can mix Engadget, Gizmodo, TechCrunch and even Androidpit all into one single stream, rename it, and watch all the stories flow in one place. Give it a try in our StreamStudio! We’ve had great feedback on this feature, with fans sending in the streams they’re mixing like the ones on hip hop, mobile phone photography, wine, coffee, and even robotics.

    As for our ads, we're glad they've struck a nerve with you. We achieved our goal. The point of the ad is that anything your into is accessible and available on Taptu... from your most niche passions to your widest interests. If your Into It, Taptu It!. Love it, Taptu It. Follow It, Taptu It. Seen It, Taptu It. Taptu is all of your interests in one place! It puts an end to your App hopping dilemma. In fact, we think our videos our so cool, we're challenging others to make better ones and launched a global video competition with one of Hollywood's top FX studios to invite customers like you to make their own video to show us how you Taptu. The winner gets an internship with the studio in their choice location of LA, NY, London or Bombay. We look forward to seeing your video there on our You Tube channel! Thanks for sharing your thoughts and I hope you give Taptu another test drive. @MitchLazar, Taptu CEO

  • That old lady really hates precious ceramic knick knacks! But WHY?

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