What in the world is this ad about? What does a grandma hitting a sledgehammer have to do with a news app? It's very surprising - if not shocking - to see a small startup come out with a straight up television format ad for a fairly regular app. In fact, as I mentioned in my review, Taptu is basically a carbon copy of Pulse - another popular news app. Instead of offering an original product, the people at Taptu are obviously banking on capturing people's attention with provocative advertisement - a common marketing scheme.