Having just written a review about Taptu - a stylish news aggregator app, I stumbled across Taptu's wacky and totally bizarre ad-campaign on YouTube. Check out one of the most ridiculous Android videos ever. Can someone please tell me what's going on here?
What in the world is this ad about? What does a grandma hitting a sledgehammer have to do with a news app? It's very surprising - if not shocking - to see a small startup come out with a straight up television format ad for a fairly regular app. In fact, as I mentioned in my review, Taptu is basically a carbon copy of Pulse - another popular news app. Instead of offering an original product, the people at Taptu are obviously banking on capturing people's attention with provocative advertisement - a common marketing scheme.