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UK Ad Authority Picks Fight with Samsung

Authored by: Steven Blum — Sep 15, 2011

 

Oh, UK Ad Standards Authority. Thank you for saving us from the horrors of poorly airbrushed celebrities hawking skin care locations, artificially-delicious-looking fast food hamburgers and all the other visual tricks and misleading statements advertisers throw around to make money. But you're wrong when you say that Samsung is being misleading when it calls the Galaxy S2 the world's slimmest smartphone. Here's why:

For most of its slender frame, the Galaxy S2 is undoubtedly the slimmest of the phones. At 8.73mm, it's a full .6mm slimmer than the iPhone, and you can feel it. Its light, its flat, its sleek and sexy. But at its base, the phone does jut out a bit, increasing to 9.91mm, which is why you think it shouldn't be called the slimmest phone out there.

But if you take the average thickness of the device, the Galaxy S2 wins. If you feel the device in your hand, the Galaxy S2 wins. The iPhone 4 looks and feels like a small brick compared to this device.

Okay, I'm done ranting. But I think your decision to pull Samsung's claim is wrong, wrong, wrong.

Related:

Why Did the UK Just Ban this Android Commercial?

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

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