It's hard to remember, but there was a time when we couldn't use our phones to search for the nearest restaurant, get directions or help us with grocery shopping. There was a time when the ads we saw were primarily on the television screen and not when we were out and about. But all of that has completely changed, as Google Mobile Ads shows in their newest video:
Some notable stats from the ad:
- Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
- 95% of smartphone users have looked for local information
- 88% of these users take action within a day, indicating these are immediate information needs
- 77% have contacted a business, with 61% calling and 59% visiting the local business
The smart phone market is now impossible for advertisers to ignore, especially those who wish to reach consumers at the moment of their decision-making.
The irony, of course, is that we use Google to provide us with search results that are perfectly tailored to our queries, not to find ads. But that's how Google makes most of it's money, as we're apt to forget, and something they've done with incredible success.