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Android One: Google Play edition devices for under $100

At today's Google I/O, a new initiative called Android One was unveiled, designed to provide an affordable ''reference platform'' for manufacturers making Android devices in developing markets. The basic idea is sort of like the current Google Play edition devices for developing markets, but this is really a major sea change for consumers in those areas who have traditionally suffered with low-specced and un-updated devices.

android one teaser
Sundar Pichai introduces the Android One initiative at Google I/O. / © Google

Android One will revolve around Google-chosen and widely available core components that manufacturers can make use of to produce Google-approved devices at low cost. Perhaps even better than this is that Android One devices will run stock Android, meaning super-fast firmware updates for emerging markets. You won't be entirely free of manufacturer bloatware but there will be all the usual Google Play apps installed and auto-updating of Android direct from Google.

android one screenshot 1
One of the first Android One devices from Micromax (for under 100 USD!) / © Google

Android One will launch in India first on the Karbonn Mobile, Micromax and Spice networks with other markets globally to follow, and the first devices could cost under 100 USD. During the Google I/O presentation a Micromax device was demoed (pictured above), with a 4.5-inch screen, dual-SIM, FM radio and microSD card slot. It will be available in Q3, 2014. Android is about to become a lot more relevant, current and important to a lot more people.

What are your thoughts on Android One? Share your expectations in the comments!


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  • still now there is no update please update information regarding android one update

  • wkm001 Jun 26, 2014 Link to comment

    Emerging markets hell, my brother-in-law would love to buy a sub $100 smart phone. The lack of flash on the Moto E is a deal breaker. Oddly he wants it for a flashlight not a camera flash.

    • Good point. Because of my job I'm the go-to guy for my friends that want to buy a new phone, and almost all of them come to me with a $100 price point. The more solid devices we can get at this price the better, especially with stock Android!

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