Android has long dominated the mobile market, and the latest figures from Kantar show that this is not going to change any time soon. The launch of the iPhone 6 and iPhone 6 Plus served to boost sales for Apple, but Android remains firmly in place at the top. Throughout Europe, Android manages to hold onto 73.9% of the market, while iOS accounts for 15.4%, and Windows Phone finds itself in third place with 9.2%.
Kantar's figures cover up to September, and it is interesting to see how market share has changed over the last 12 months. In the US, Windows Phone dropped from 4.6% to just 4.3%, and iOS fell from 35.9% to 32.6%. BlackBerry usage also tumbled from 1% to 0.6%, and Android was the only platform to see a jump in usage – from 57.3% to 61.8% of the market. The launch of handsets such as the LG G3 and Motorola Moto X have helped to boost sales.
Android's share across Europe is slightly fragmented. For example, in the UK Android usage stands at 58.2% compared to iOS at 31% and Windows Phone at 9.6%. This is a slightly different story to Germany where Android usage is rather higher. Here, Android occupies 79.2% of the market (up from 77.9% the previous year), while iOS has 11.8% (up from 10.7%), and Windows Phone accounts for 7.1% (down from 8.5%).
Have you made the switch to Android from another mobile OS, or have you been a dedicated user for some time?