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Everyone is simply crazy about Samsung

It seems that we're all crazy about Samsung – and nowhere more than in Asia. The South Korean company, according to a Campaign Asia-Pacific 2016 Asia's Top 1000 Brands report, has been voted the number one brand for the fifth year in a row. But what makes Samsung more desirable than other brands?

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Samsung is the most-loved brand in Asia. / © ANDROIDPIT

It's been a while since 1938, back when Samsung was an exporter of dried fish, noodles and fruit. With the introduction of the first mass-market personal computer in 1982, the company decided to focus on the electronics industry. Looking back, it's easy to see that this was a smart move.

Following the latest annual survey from Campaign Asia-Pacific, a Hong Kong-based organization, Samsung was chosen once again as the most desired brand by people in 13 Asia-Pacific markets. The Korean colossus beat out other internationally recognized companies like Sony, Panasonic and Apple. But what makes some brands stand out more than others?

Products for all tastes and budgets

Over the years, Samsung has managed to enter the homes and pockets of customers around the globe. Creating products at a wide variety of price points makes them accessible to all. This strategy has helped the South Korean brand achieve broad awareness.

Speaking of smartphones and mobile technology, this year has been a big one for Samsung. The company has so far released the Galaxy S7 and its Edge variant, and now we're awaiting the arrival of the Galaxy Note 7. Compared to the previous generation, the Galaxy S7 is not particularly surprising, but still serves up an attractive design and excellent specs. Even though these devices comes at the high end of the price spectrum, there'll eventually be a price drop. Anyone who follows the cycle of these phones knows that waiting a few months can get you significant discounts on near-new hardware.

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The Samsung Gear S2. / © ANDROIDPIT

The smartwatch has not managed to become as desirable as the smartphone or tablet. Even so, Samsung's Gear S2 smartwatch has still managed to win the hearts of many in the world of wearables. How? Through offering one of the best interfaces we've seen.

Another Samsung selling point: anyone who is not particularly interested in cutting-edge and more expensive devices can always manage to find the right product within the great Samsung jungle. The company is known for releasing a large number of devices each year at various specs and price points.

The wow effect

In addition, Samsung knows how to innovate. The Samsung Galaxy Note, presented in 2011 at IFA in Berlin, can be considered the first successful phablet. With a display of 5.3 inches and the S-Pen stylus, it has made its way even into the pockets of businesspeople as well as everyday consumers.

The Note Edge introduced an elegant curve on one side of the display, while the S6 Edge has a dual-curved display. Do not forget then the Galaxy mini series, launched in 2011 during MWC in Barcelona, . This compact lineup offered a practical solution to customers who wanted a phone that would be better able to squeeze into smaller pockets. Now we're waiting to see if Samsung will release its first foldable phone.

AndroidPIT IT Samsung Galaxy s6 edge vs s7 edge 1454
The S6 Edge and S7 Edge. / © ANDROIDPIT

A trusted brand name

Byung-Chull Lee, founder of Samsung, has achieved his goal: to achieve international fame. There is no one who knows Samsung better. Even though not everyone likes the TouchWiz interface for Android, successive smartphone generations have had battery problems (I've had experience with this), we should've ignore that Samsung has managed to build its fame around the world by focusing on the quality of its products. As with Apple, there are those who buy Samsung products simply for the brand name. This is because these customers are confident in the brand and choose to overlook other potentially interesting products on the market.

Are you crazy for Samsung?
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But every great protagonist has to deal with antagonists - and Apple is one of Samsung's. But not the only one. Manufacturers such as Huawei and OnePlus have released innovative smartphone of their own (the P9 with its double Leica cameras is one example) or the excellent quality-price ratio of the new OnePlus 3, which has a price tag of 399 euros, are able to stand up to the South Korean giant.

Why do you think Samsung is so popular? Do you also go crazy for Samsung, or are you someone who, on the contrary, prefers to stay away?


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  • I hardly think that Samsung is the best I believe that nexus phone's in general are the best because of the ability to get updates with no problems and also unlocking the bootloader with ease. I also enjoy being able to have root access and plenty of different roms to try out.

  • I preffer Sony, a lot better for me

  • thant zin 3 months ago Link to comment

    samsung galaxy duos

  • Galaxy S7 is the best phone on the market, period!

  • 18
    anshul 4 months ago Link to comment

    Due to strong R&D Samsung hold this position globally.

  • Great to know that you share the same vibe. Samsung is something you would love to own. I use Samsung too and as far as I remember, its one of the best devices i ever have.

  • taher 4 months ago Link to comment

    Yes, everyone and including my self are crazy about samsung!

  • samsung is apple of android phones........

  • Samsung was my first smartphone, first smart TV, and first smartwatch. Everything just works well together, is well made, and seems to last. All that is worth the cost. Could they be better? You bet! But I'll probably continue to buy Samsung products since I'm familiar with the way they work and their quality.

  • lol i dont care about samsung at all. it is only a company with totally overpriced smartphones lile apple

  • My favorite OEM is LG, but I have to admit that Samsung is the best of the best, hands down.

  • In general, there are no such thing as Samsung fanboy - at least not in the sense of an Apple fanboy. The name "Samsung" still sounds utterly foreign, and people don't buy Samsung for love of Samsung, but solely because of reputation for quality and excellent engineering. In 1980's when Samsung was totally unknown, they ran ads in magazines with some asian guy wearing uncle sam suit!! (uncle Samsung! LOL) Unlike Apple who gets free pass from ifans, Samsung had better keep quality and engineering of their products top notch or else they will suffer the consequences. The Samsung leadership is obviously keenly aware of this, and they don't want to burn a huge pile of mediocre products in a bonfire again!!

  • Haven't got one thing from Samsung and never will do!

  • I'm not going to vote this time as there is no option for me. I have bought Samsung phones since the Galaxy S in 2010. I like the product but aren't crazy for Samsung. I own an LG TV. I have 3 Plantronics BT headsets and 1 Bragi BT headset. I'm crazy for anything that works well and suits me at the time

  • As the article stated, it's more of a trust thing for me. I have faith in the company and brand, that the product I buy will work for a long time and is of excellent quality.

    While I have owned a Samsung smartphone in the past, I still think they aren't the best in the market, but they sure innovate with every new phone. That's something Samsung does better than most Android devices. I wouldn't be surprised if I go back to Samsung in the future, I mean curved phones and soon-to-be foldable phones... That's just dope. I love the ideas!

  • Rideau 4 months ago Link to comment

    I'm not and I would never be. Touchwiz is a shame, even with Marshmallow. And I don't want to wait 6 months for an update.

  • Paolo 4 months ago Link to comment

    Two words to why I'm "crazy" about Samsung (well not really but if OP insists:) Galaxy Note.

    The phone series that truly redefined what a smartphone should be after the iPhone - powerful tools for creativity and self-expression...

  • Interestingly, I've always been the one to bash Samsung for their greasy TouchWiz, horrid bloatware, childish sounds and ringtones, up until I decided to just try the Note 5. I bought a Note 5 and absolute loved it, I obsessed over it. The S-Pen introduced unimaginable possibilities that I became incredibly close to. Eventually I wanted even more battery life than I was getting, which clocked out at 6hrs SOT throughout a 24hr period, where about 5hrs was my average under heavy stress. Regrettedly I traded my Note 5 for a Nexus 6P. It was the worst decision I have ever made in my entire life. Horrible, horrible decision.

    I cant freaking wait until the Note 7 comes out.. Oh my god I am DYING to get that S-Pen again. Hearing all of these glorious rumours about a monster battery, thinner bezels, a 5.8" screen in the same Note 5 body etc.. Makes my mouth water and time go so damn slow. Aug 2nd cant come soon enough!!

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